Beautiful stuff Ruler Zig. Beautiful shyt. Me personally, though, being 100% sincere, Hip Hop is Dead didn't have quite the impact it should've AND could've had. I believe a LARGE percentage of the hip hop community brushed it off as east coast elitism and continued in it's decadent spiral of elementary lyricism over juvenile beats. I always thought that the album could've had a greater impact on the game if Nas had that vulgar edge that he had on Stillmatic. I mean nasty. Destroy and Rebuid "I don't give afukk" NASTY. Still a solid album but it didn't have the particular "umphh" to make it a game changer.
Agreed. It's not a bad album but I can't say it had much impact. I agree with others that the internet saved hip hop, after initially killing it. 2006-2010 was a transition period for rap. Labels caked off ringtone money while figuring out where things were going next.
What was next were the host of young "everyman" type rappers who emerged in stark contradiction to the gangster superheroes and invulnerable rappers that dominated the early 2000s (50 Cent, Wayne, etc). Drake, Kendrick Lamar, J Cole, Curren$y, Big KRIT, and others capitalized by bringing their music to their fans: with mixtapes and affordable college tours, they managed to create more legitimate buzz and acclaim than any of the young mainstream artists of the time, most of whom were one hit wonders.
Labels have largely gutted their A&R departments over the last decade. This has hurt hip hop more than any other genre, as labels no longer have dedicated scouts out there listening to what the streets have to say, or helping to mold artists. But in its place, artists have done that shyt for themselves. Kendrick and TDE shot their own videos, spent their own money for studio time, and came up with their own image. J Cole had a style long before Jay learned about him. etc etc. These artists proved themselves, and labels responded with advances.
Today who are the biggest young rappers? Drake, Kendrick, Cole. All born from the same wave of mixtapes and tours. So while I think HHID was a nice album that some reflected on, overall the actual change was more grassroots and came due to artists making themselves. Not waiting on a label to figure out what they should rap about or wear. Which is why the artists I've named will always be more popular than Trinidad James, J-Kwon, Mims, Jibbs, etc.