Yeah ok.. that's not how it works for streaming.
Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content's reach, regardless of where consumers view it.
www.nielsen.com
Overview
Discover the who, when and what of today’s streaming audiences
As streaming media consumption continues to evolve and the number of ways to access video multiplies, it’s more important than ever to understand the content driving your audience’s viewership. Publishers, platforms and studios alike need a clear understanding of consumer streaming preferences to make the business decisions necessary for programming, content distribution and ad strategies.
We’re here to help. Nielsen Streaming Content Ratings uses people-powered panels and proprietary metering technology to attribute program viewership through linear TV and connected devices.
By fusing the who, where and what of today’s streaming audiences, we’re able to provide syndicated measurement for programs and episodes viewed through the top streaming platforms. With this intelligence, customers can develop comprehensive audience profiles for their businesses, and for their competitors’ businesses, to stand out in the crowded streaming ecosystem.
"people-powered panels and proprietary metering technology". That's how it works. Derrrrrrr.
we'll see.
