I work in the alumni officer at my school, and we have a massive and consistent contribution campaign that runs all-day everyday.When you have tens of thousands of graduates entering the alumni pool every year for big schools, alumni giving rates aren't a huge concern.
Harvard, Virginia, Cornell, etc. can live with a less than 20% giving rate. HBCUs aren't churning out thousands of graduates and don't have D1 sports and research, patent, etc. revenue.
In short, HBCUs need to encourage their alums to contribute more.
We probably have a 10% or less rate, especially with the newer class of alumni.
MIT, Cornell, and University of Virginia students may be more prone to giving because they got larger scholarships, were placed into careers immediately after graduating, and the average alum is likely far-higher paid than your average Central State or Florida A&M.
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