This is blatantly false and dishonest.
Sony has Mascots.
Kratos, Drake, Joel/Ellie and now Aloy from HZD. Those characters elicit huge fan reactions and are usually system sellers.
Sony runs through mascots though, it was crash, sypro, sweet tooth, ratchet and clank, now its kratos Nathan, Ellie... the net 8 years it'll be someone else.
I'm talking about mascots like Disney, and marvel, Dc, mc donalds and Nintendo.... Characters that have been and still are Ionic with the brand, not forgotten after its not hot anymore.