A D.C. grocery store is removing Tide, Colgate and Advil to deter theft
To avoid shutting down an unprofitable store in Southeast Washington, Giant Food will check receipts and remove products
September 2, 2023
In the coming weeks, a Giant Food market in D.C. will clear its beauty and health aisles of all national labels. No more Tide, Colgate or Advil, only store brands. Shoppers also will have to present their receipts to an employee before exiting the store.
It’s the
regional supermarket chain’s most overt gambit against the rampant theft that’s plaguing retailers of all sizes. It’s also a potential last-ditch effort to avoid shutting down the unprofitable store on Alabama Avenue SE — the only major grocer east of the Anacostia River in Ward 8.
“We want to continue to be able to serve the community, but we can’t do so at the level of significant loss or risk to our associates that we have today,” said Giant President Ira Kress
Grocers like Giant run on slim profit margins, so higher costs for operations, labor and rent can create outsize pressure. Giant Food, which has 165 supermarkets across D.C., Delaware, Maryland and Virginia, has not closed any stores. In May, it implemented several changes, including hiring more security guards, closing down secondary entrances, limiting the number of items permitted through self-checkout areas, removing high-theft items from shelves and locking up more products.
“At this particular store, it’s actually worse, not better,” Kress said of the shrink. “And we’ve invested a significant amount of money here, even more security here than any other store.”
This meant more changes were needed, Kress said. Giant’s Alabama Avenue store will soon remove high-theft merchandise such as Tide laundry detergent, Schick razor blades, Dove soap, Degree deodorant and Pantene shampoo to curb losses.
“We have no other choice,” Diane Hicks, senior vice president of operations, said Thursday during a walk-through with officials from the D.C. mayor’s office, the city’s police and fire departments, and the Chamber of Commerce. She added that other nearby stores have locked up all products in those aisles or removed them altogether. “I’ve been leaving it out for our customers, and unfortunately it just forces all the crime to come to us.”
Those products are easy to steal or have higher resale values, Kress said. Instead, customers can buy Giant’s private label CareOne, which has a low resale value.
“I don’t want to do this — I’d like to sell [those products],” he said. “But the reality is that Tide is not a profitable item in this store. . . . In many instances, people stock the product and within two hours it’s gone, so it’s not on the shelf anyway.”