It is. That's why we saw that Rolling Stone article and various other looks that many of the other albums didn't get. But as you said a few days ago, it's about doing multiple things right VS doing one thing right. This album got announced within a week of release, no single, no video. KD2 (which was also on Orchard) had a video, single, etc.
It's like drowning for 10 minutes and getting CPR from the best medical people. Sure you might survive...but probably not. Too much damage done. I wish they'd sit down and map this shyt out. No more surprise drops. I'm not even into the 50 song but imagine how many views a Nas/50 vid would have gotten if it dropped a week ago, and the hype (and streams) it could have built for this.