Have you listened to Complexion? He did make a reference to loving your dark skin, and even references his girl Whitney in the song saying a woman's complexion don't matter cause we're all women at the end of the day.
I seriously find this laughable because his girl Whitney's father is actually the same color as Kendrick. What's the big deal? He's never really denigrated dark skin women, but at the same time, he don't owe nobody shyt. I'm more troubled him by playing the fence on black issues.
Wait, did you mean you find the bolded laughable or did you mean you find this whole fiasco with the dark-skinned activist?
Because I don't have anything wrong with the bolded even though I agree with @marcuz that black people should strive to procreate with each other as the statistics already show happens in real life. Blacks are marrying black for the most part, that's a fact and one to feel happy about.
I didn't even know Kendrick's father-in-law was the same color as him. I believe that answers part of your confusion @Stacker Pentecost ? She's not actually a cac. Even though she isn't exactly brown like a shot of Hennessy either.
As for how TDE tried to play this, I won't pretend that I don't know how business works. I've studied enough Economics to understand that even the most coldly calculated decisions can yield good results. But cold business decisions aren't always disassociated from moral and personal goals. Just because I put dark skinned black women in my videos to make money doesn't mean I'm not ALSO doing it because they're misrepresented and I want them to have longer screen-time. Those two stances aren't mutually exclusive breh.
And I expect this Kendrick wave, farce or not, to bear fruits of more rappers bringing Dark Skinned Black Women to videos. So if it's a scam on his part, I'm willing to indulge until it stops serving us (black people).