like someone else here stated, two things can be true. the reality is tho, if you don't have the money, how do you get people to even know your name before the ballot day? you can't do as many big events, can't buy anywhere near as many ads or media spots, you're not being booked for as many interviews. if people aren't even aware of you, how do they research you? sure, in a perfect world everyone would be 100% engaged and know in 2018 there will be a senate race and set their google alerts so they know everyone who enters the race and then follow up by researching all of them at night when they get home from work and put the kids down or finish their school assignments...but in the real worl, you have to amplify your name first, for people to even fathom paying attention, and that's not an easy task when being outspent 8:1