the artists back then COULD make more money than now... the problem is they didn't know how
Method Man said the same thing. Even after 36 chambers they was hustling... he was hustling after his first album. but it's not bad deals. they had the best deals. it was the fact it was still kinda new
rappers back then was getting 10 cents an album.. but the labels took NOTHING ELSE.. so yea selling plat wasn't gonna make you shyt... but touring money is 100% yours.. writing yours.. merch yours.. acting jobs yours.. features yours.. tour money yours.
the problem was, those clubs and venues didn't know about booking artists every weekend.. Meth said he was still getting 2500 while begging his managers to up the fee.. a plat artist today wouldn't even do a club date... shyt there's only 5-10 platinum album selling artists out right now, half of them from the 90s.
but today an artist can do 100k and get 100 club dates... back then a rapper doing 1 million wasn't getting nothing but major city dates... and then that was about their label doing it. cause nikkas didn't have numbers and connects to contact some hole in the wall, 30 mins outside chicago, for 10k. all they had was some label rep with the first cell phone, who still had to get out there and grind, just to get you ONE date... and that better be in a major city
that's why BIG tours was so big back then... cause instead of everyone breaking off and doing club dates.. you'd just get the heavy hitters, about 10-15 of them, and to a 50 city tour and call it a day. now we have less of those, more nikkas saying "i'll go do a show for 10k instead of waiting"
what you don't see tho.. is that rappers today got that 360... so the label is now touching that show money, merch money, film money, feature money, publishing money, writing money, etc etc etc. in reality they making more and keeping less..