It's not just load management and 3 pointers. How do you sustain or grow a sport when the vast majority of media coverage is negative? There's zero way Roger Goddell or the NFL would sit back and allow ESPN, Fox, etc to trash their product 24/7 all day every day. Yet every time you turn on NBA coverage on a channel that hosts NBA games, you immediately are met with disdain for the product by commentators. On TNT you immediately realize many of the hosts don't even watch NBA basketball and despise the modern game. Nor are the commentator's complaints regulated to just complaining about the legitimate things we all see, from load management to other stuff. They're shytting on legit great players, dismissing great teams, and focusing more on drama than basketball.
What happens to the NBA when Bron retires? We already have a glimpse: the media is making new Brons. Guys they will disrespect, slander, and attack nonstop. How far are we from the "Giannis only has one ring, is he overrated" narrative? Peep the narratives about Luka. Peep the disrespect Embiid faces. Peep the disinterest Tatum gets. This is BAD for the sport and at some point the NBA needs a commish who puts that SAS style bullshyt out the door.