The name has nothing to do with the 'c00n mindset' its simply because everyone recognizes and understands that Europe runs fashion. Black americans run music, Bieber has Drake on his album for the same reason DaVinci pretends his kicks are Italian, validation by association. For a hip-hop site obssesed with culture vultures yall should recognize game when you see it. DaVinci just doing what whites and asians been doing. Good luck to him.