Biggie was the face of rap BEFORE he died. You can't apply that to other rappers. That's what sets him apart from other his peers & contemporaries. And he had these plans in motion which was taken by nikkas in his inner circle. They rode that wave & benefited from his death
what motion? an idea isn't motion. Its just an idea, that plenty of others have had.
being the face of hip-hop and being the biggest draw/earner are two different things.
jay moreso rode the combination of the ruff ryder wave & his own wave to success. he tried to ride the bad boy wave with volume 1 but failed.