an article you say? from where? comicbooknerd.com?
yes... is that not good enough for you? i didn't know we needed to have you pass judgement first...
is this better?
Because it is an R-rated film,
Deadpool's ability to sell toys to kids is limited. That hasn't stopped Disney from ramping up its licensing for the character, though. In November, it announced new marketing plans for Marvel's so-called anti-heroes that include not only Deadpool but also characters such as Daredevil, the Punisher, and Jessica Jones.
Hasbro (HAS - Get Report) added collector figures and clothing manufacturers like Mad Engine, C-Life and Hybrid signed on for apparel, accessories, footwear and bags, Disney said in a press release.
Retailer
Hot Topic signed on to market the products with signage, social media posts and a homepage takeover, according to Disney. Retailers
Walmart (WMT - Get Report) , JCPenny (
JCP) and Spencer's added online and marketing support. And
Amazon (
AMZN -
Get Report) has expanded its offerings for the characters.
Fox's blockbuster hit 'Deadpool' is paying dividends for Disney, too
NO? well then how about direct quotes from the man who made the deal??
Even after all the maneuvering, Marvel retained a hefty royalty of 5 percent of the "first dollar" revenue Fox generated from a Deadpool film, according to a person with knowledge of the deal. That gives Disney a 5 percent slice off the top of revenue that Fox receives from ticket or DVD sales, and from other income.
Marvel also negotiated to keep most of the merchandising rights that the film helps to promote. "The company generally retains control of merchandising rights and retains more than 50 percent of merchandised based royalty," Marvel said in a 2006 financial filing.
"Disney will benefit from Marvel's small gross participation in the film and all the sequels," said Amir Malin, the managing partner of media asset investor Qualia Capital LLC and the former Artisan CEO who negotiated the company's agreement with Marvel." But it has lost the opportunity to have another franchise create meaningful value."