Ratings and live attendance numbers have dropped every year ever since Cena has been "the guy" So what are you talking about?
When Hogan , Austin, and Rock were on top ratings went up, when Cena's on top ratings go down. Hogan, Austin, Rock and every other major face was able to get over and get cheered. Cena get's booed because he's boring as fukk.
When you took into account all the other ways there are to watch televison these days, WWE is watched by roughly the same number of people they were in 2005. When WWE gets 4.5 million live viewers now it's usually around a 3.0-3.2 rating. The same number of viewers 5-10 years ago would have been a 3.5-4.0 rating.
Live attendance is not down.
Here are some business figures from WWE for May 2013:
- The average house show attendance was 4,438 paid per show, up 10% from 2012.
411mania.com: Wrestling - WWE News: Latest Wrestlemania 29 Buyrate Estimate, May 2013 WWE Business Figures
And that's including all WWE live events, including the cards without Cena which draw terribly. If we were talking just Cena shows the average would be higher. Ever since he took over in 2005 he's consistently drawn crowds. Shows with Cena headlining in small time USA aren't drawing less than 2,000 people and he's not main eventing half empty MSG cards like was happening with people like Shawn and Bret on top. And in 2003-2004 business was trending that way again with HHH/JBL/Benoit/Eddie on top. Cena stepped in and stopped that from happening.
I already said Hogan, Austin and Rock drew more money, adjusted for inflation, that Cena. Those were the three specific names I mentioned because they are the only ones who made more money than Cena. Some diehard fans might not like to hear it but Cena has drawn more than the Flair's and the Sting's and the Bret's and the Shawn's.
Being booed has nothing to do with drawing power. Floyd Mayweather is booed out the building every fight he has and he's still the biggest draw in boxing. Justin Bieber is booed at awards shows and in general he's hated by a lot of people and he's still the biggest draw in music.
More people love John Cena, and will pay specifically to see him, than any other active wrestler in the world. It's the people who love him who WWE caters to because they bring in the most money. WWE doesn't care if half the crowd boos him sometimes. They only care about money. There are wrestlers who get near unanimously positive crowd reactions every week but viewers don't tune in when they're on TV or don't pay money to see shows headlined by them.