Drake is basically giving people what they want but didn't know how to ask for it from gangsta rap. People dont really WANT gangsta rap like that. Cause it starts to conflict with who you are and who you want to be. Drake is basically Kanye that doesn't produce...and he's a way better song writer. Kanye didn't ever evolve past his initial rapping ability so even when he does it today it feels nostalgic, not evolutionary. Thats why Kanye is doing more harmonizing attempts but it falls flat so he just builds up the instrumentals and other sonic elements to create "song moments"...but its hard for me to call what Kanye is doing lately "music". Thats why he's gotta have all those artists on the songs, to inflate what you're actually sitting through. Drake is making legit ANTHEMS right now...solo.Suburban rap works but hip hop is about extremes. The suburbs is about maintenance and consistency.
What Drake has done is burbs shyt while feeding the masses with what they care about most. Luxury, hoes, fukking hoes, getting hoes, relationships, how hard they are, and doing a non hard drug or drinking to get your mind off the stress.
Most burb rappers are too focus on skill, talent, and passion but this ain't sports. Hip hop is about a connection.
People give me hell for J Cole...but I grew up on rap in the mid 90s to today. I know what rappers are TECHNICALLY capable of. Thats why damn near every mainstream artist LIKES Drake. Its fans and gatekeepers who think Drake doesn't belong because they themselves are just consumers, not actual assessors of skill.