I think one of the biggest fumbles (on a subconscious level) was not naming the teams after their NBA counterparts.
Every team should've been named the same as their NBA counterparts (Lady Knicks, Lady Lakers, etc).
All this does is marginalize them and makes them less independent which is bad for the long term health of the league and women's sportsUr bugging if you don't think this would've helped recognition for the WNBA
Even if it means buying you girl a Lady Laker jersey to wear to the men's game with you, it would've helped them to created more parallels with the bigger product