No. That is not what they've been doing. Giving 70 million to Ryan Reynolds, Dwayne Johnson and Gal Gadot to make a heist movie is the opposite of that. There is no merchandising potential in a film like that. That movie can still be made for 50 million, but that means "names" have to take a haircut.
This is unsustainable. The Simpsons became its own ecosystem of revenue. Same with the Disney Princess series. The Pixar series, CARS, is a perfect example. The movies do meh at best. The merch sells 1000% more.
It’s exactly what they’ve been doing. Why do you think they keep churning out content? With a streaming services, you have to have new content 24/7 365 that appeals to ALL target demographics and have one show ready to replace the other. That merchandising shyt is fine, but how many shows or movies actually become that? Every animated is not going to be those type of hits and the majority of movies won’t be that either.
It’s not that easy making a hit show or movies these days. It’s just not. It’s why I say once again that the cable route was cheaper and more lucrative for these companies.