KillerB88
Superstar
You need both. Branding is necessary to bring middle of the road folks into the fold and to put pressure on any opposition from talking a public stance against the movement. Of course people who were already on our side wouldn’t care either way. But that’s why you think the name doesn’t matter. We’re black. We were going to support this whether it was called BLM or ALM. But ALM would have been strategically more powerful. But this is what happens when you lack core Black leadership to guide these sorts of things. Instead we got a grassroots movement from well meaning people not really capable of seeing the big picture. Then it got too big and they had the movement co-opted by the BLM organization that used it as a Trojan horse for LBGT and Black women’s rights.Strengthening and widening your base isn't done by sloganeering properly. People have to really be understanding and willing to fight to change the underlying policies. It takes a deeper education and morality which is harder work than coming up with the right slogan.