I rather go with the publicly traded company that's seeing record breaking profit/margins
Why not "go with" the one that's putting out a product you enjoy? Dudes who base what wrestling show they watch on how many other people watch it are fukkin weird.
I still watch WWE some too, just nowhere as much since there's an alternative now. Raw is fairly unbearable, but there's usually a match or segment worth watching, and PLE's always have something good on them. The Bloodline and KO/Sami are really all I check for on SD, but they're definitely always worth watching.