ADIDAS DROPS KANYE

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I had to do it to em.
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Good luck when footlocker and them won’t touch the product. Hope you don’t think them joos don’t already have the strategy in place to stop his paper.
Adidas owns the IP.
They already have probably have gone through the process of renaming all the Yeezy kicks and they're going to flood the outlets and Ross and Marshalls with em like Nike did to numerous models in the 2000s.
 

En Sabah Nur

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He wanted out these deals. Y’all slow af
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jj23

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TI said boycott them for 6 months :mjlol:
And that's the fukked up thing. Black people on purchasing power alone, can influence people to make decisions, but we don't stay on code.

Remember how major brands were scrambling after George Floyd when black people started to research and support black owned businesses? Even then we failed cause we like use some brands. A brand is built, we can support our own and force people to gravitate there just by our pop culture influence.

We just need to do better.
 
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Yeezy’s accounted for around 8% of sales. They made Adidas cool to the sneaker heads, and younger generation, but they accounted for a very small slice of the pie.

I wish y’all took the time to read the articles posted so the rest of us don’t have to spend time correcting ignorance.
That Ye’s deal only accounted for 8% doesn’t dispute my original contention that severing this relationship will hurt Adidas. You’re ignoring the synergistic effect the popularity of Yeezys had on the brand and its value in the eyes of fashion heads.

Adidas began working with other streetwear and high end fashion staples (GUCCI, Undercover, Carhartt, etc.), along with celebrities like Beyonce and Pharrell.

Adidas never had that kind of social cachet until its work with Ye took hold. With Ye gone, can it retain the same footing in the streetwear market?
 

Bonk

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It's not calculated, this man has gone off the deep end. Please stop thinking his playing 4D chess out here, he's just a loon who is burning every professional and personal bridge he has.

Also, flip with what? Doesn't AdIdas own all the patents and designs on the Yeezys?

Adidas owns the designs (don’t know about the patents) but they don’t own the brand. So it automatically makes new releases fake & not different from the fake Yeezys sold on DHgate in China. Kanye basically just needs to tweak the designs & release them again on his own & he’s back in business. Brand is the business - not the design.

This is what Ye wanted all along & he got it on a platter without really much sweat.

Regardless, not a fan of Ye’s erratic/childish behaviour & his outbursts esp. his kowtowing to hateful anti-black crap (albeit he’s right about BLM & black liberals & how they’re useful idiots for the deep state & Zionism) but he’ll come out of the Adidas deal looking like a genius. He knows who buys most of his trainers & what he said won’t stop them from buying it. People also have short memory these days. His net worth will quintuple in 2/3yrs’ time based on this move.
 
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