it makes no sense for digital copies to be the same price as the physical.
It does make sense. Because if digital was even $10 less than physical, then nobody would buy physical. Brick and mortar stores, who make way more money off software, would say "fukk y'all nikkas. You undercutting us, and we are here buying your products, while they collect dust." Even amazon sells physical. They'd just remove all video game shyt from their store as a protest and Sony/Nintendo/Microsoft would cave... They actually have been threatening them all this time and they been caving..
So the gaming companies don't want to get in a war with stores. Have them say "fukk a video game section" and now people can't buy systems, drop in and pick up a wire or controller real quick. No advertisement of video games even existing when you walk into a Walmart or mall or anywhere else.
So they keep the price the same, albeit with sales and discounts, so they play fair together.
That's the one thing stopping this shyt from being 100% to 0.. If tomorrow they said no more physical, but new games gonna be 39.99 from now on, nikkas would go absolutely fukking nuts. As a person who only buys digital if it's on sale or if I know I'll never sell the game............ I'd never pay full price ever again