I'm pretty sure this is SOHH old schooler Walt. Anyways, focusing on the sales of Hip Hop is missing the point of what happened. This is about his lament of Hip Hop no longer standing on its birthed values and becoming a tamed, universal sound of commercialism. Something that's not just safe and fun for outsiders, but something that learned to be ignored for what it was originally trying to be and accepting it in favor of a nice paycheck and white acceptance. It's more suited to be a tool for the listener to "feel down" than to promote any thinking which makes you recognize what is really happening in our lives. The blues turned into something that's meant to make you feel bigger than life, or at least numb to it. To get lost in Superthug tales and rags to riches stories where most people will fail at. Where the standards of what's accepted in Hip Hop are no longer with those who have context and roots within the culture, but simply those who want to wax about "What's hot" aka the most commercial songs out right now. We even have those who will staunchly support songs aimed at promiscuous women, because somehow letting females lead the culture is a thing now (he did not bring this last part up).
The culture's foundation is not in focus anymore, it's a mess. Everybody is able to sound like anybody from anywhere, and they mostly do. Part of it is from chasing money and acceptance, and part of it is from new bloods jumping in and making music with no concern over what their message is really saying or what it stands for. How it fits in the modern puzzle if what life is today. It's just hustlers hustling you for their benefit. They don't care how it compares to any predecessors because this is a microwave society hellbent on finding it's next quick fix for a short meal. And they'll open up at the drive thru to reach you.
The internet made everybody this way, seeking instant gratification so we can move onto the next video to click. Our next funnel and time sink while they get paid of the ad revenue. As a counter culture Hip Hop is not honored on what it stood for; as voices of a rebellion were silenced because we needed to see our heroes succeed and be validated by mainstream popularity, even if it meant abandoning the original theme or being fur the people. We needed our next Superman like braggadocios theme song to feel better about ourselves for three minutes. Our greats needed to get a bigger house and leave the concerns of the hood behind in order to sit at the big boy's table. To sit in a car with Tucker Carlson. To finesse their old neighborhood so they can let gentrification start rolling in that much quicker, and with a familiar face to boot. This is a genre that has turned into focusing on making reality a fantasy and nothing more. There has always been talking your shyt as part of the culture, but it's become mostly that and nothing else these days. That way it's become pseudo dangerous yet friendlier to digest. Anything new can feel like a CEO or mack when everybody else is pretending to be one as well. It's aimed at everybody. There is no balance that it needs as criticism falls to the wayside so mild cheerleading could take it's place. Make sure you don't criticize as that labels you with the cardinal sin of being called a Hater. No one has any think pieces that regulate or bring any value to us anymore, and shockingly as the 50th birthday carries on it's become about celebrating its ability to cash out and get mainstream (white) attention.