because the big complaint (among several) about AEW lately has been the lack of stories and how random the matches are thrown together, and here is a perfect example of that. They're not gonna have Omega job to this guy in a 1-off when they seemingly just started a major (possibly main event) program involving the Elite and BCC. Unless this Viking guy is gonna start the Tijuana wing of the Blackpool Combat Club.
Trust me if WWE brings in a random Japanese or Mexican guy to wrestle one time against Drew McIntyre i'd be reacting the same exact way
Big complaint from who? TSC brehs who swear they don't like/watch AEW but talk about it constantly?
Look, it is fair to say AEW needs to focus more on fleshing out stories and in this case I would prefer if they did. I just don't think it is a big deal at all that they didn't. If your HBO analogy is true, it doesn't matter anyway. You trust what HBO gonna give you in that Sunday timeslot without any other context. If you follow AEW you know you're getting a great match. If you need more background info then that, it's very easy to find.