That’s why I say selling the same as the 97 album was actually a symptom of her flopping. The market had changed and she should have sold more.
I don't know why you're still harping on
Da Real World being a flop. Unless you're willing to apply that same metric across the board, you can't justify that album being a flop.
The market didn't necessarily change. According the chart you posted, Hip Hop album certifications were increasing significantly from 1996-2000. That also doesn't mean she should've sold more. Jay, Juve, and other artists were selling less than what their previous albums did. X dropped two albums in the same year and FOFBOMB sold less than IDAHIH. Puffy was 7X platinum in 1997 and only platinum in 1999. Mase was multi platinum in 1997/1998, but was gold in 1999. Will Smith was like 9X platinum in 1997/1999, but his 1999 album was nowhere near that. Significant drop offs and not slow burners.
That was part of my point about 1999. None of the '99 albums had artists consistently going 5-9X platinum. Only Eminem, DMX and Dr. Dre were doing that and they dropped in late 1999.