I beg to differ on the first sentence. And if I recall correctly, Worldstar when it first came out was about music, exclusives from your favorite rap artists, etc before it went to the "ratchet" route.
It WAS that's the optimal word. And instead of keeping that way, they went the unscrupulous route and followed the money. We know pal are ignorant, we know they CONSUME ignorance. But when you create the medium in which people consume said ignorance, I have an issue with your brand.
Regardless of what ppl say there is responsibility involved in being a content creator.