They know exactly what the hell they are doing.
"4K" gameplay
One is saying your games will look better on a 4K TV with dynamic 4K and the other is saying we don't need to rely on dynamic 4K because our box is true 4K and when developers make dynamic games they say we'll that's up to them not our fault.
It's misleading marketing that shifts the blame on others when disproven. There's other bullshyt Sony pulls that they need to be called out for like cross platform multiplayer but this isn't one of them. Out of the gate Sony pushed checkerboard 4K and broke it down for everyone.
4k gameplay
how is that misleading? The PS4 Pro does do dynamic 4K. There's a big difference between the words "dynamic" and "true".
Okay, I looked it up a little more. It does appear that Sony was upfront about their 4k not being "true 4k" and also saying there is no easy visible difference between dynamic and true.One is saying your games will look better on a 4K TV with dynamic 4K and the other is saying we don't need to rely on dynamic 4K because our box is true 4K and when developers make dynamic games they say we'll that's up to them not our fault.
It's misleading marketing that shifts the blame on others when disproven. There's other bullshyt Sony pulls that they need to be called out for like cross platform multiplayer but this isn't one of them. Out of the gate Sony pushed checkerboard 4K and broke it down for everyone.
You moving goalposts for either company here.From a marketing standpoint "our box does checkerboard 4K too but it has more power than their's even if it's checkerboard 4K still" doesn't sound as nice does it? If you say their 4K is fake and ours does true 4K that's something the average Joe can understand even if that's intentionally deceptive.
The fukk is a "dynamic 4k" anyway.
That term in itself is misleading.
To a layman the term "dynamic" sounds like a positive.
In a way "dynamic 4K" sounds better than just "4K"
And the term doesn't even make logical sense. Dynamic means "constantly changing".
So "constantly changing 4K" isn't even what's happening.
The correct characterization should be "Dynamic resolution that might reach 4K"
But that doesn't sound too good on marketing materials huh @winb83?
In reality Microsoft wouldn't have to emphasize "true" 4K if Sony wasn't running with the misleading marketing of their own.
Dynamic 4K is like how Gears of War 4's MP will be according to the devs e.g. 4K dynamically for 60fps.The fukk is a "dynamic 4k" anyway.
That term in itself is misleading.
To a layman the term "dynamic" sounds like a positive.
In a way "dynamic 4K" sounds better than just "4K"
And the term doesn't even make logical sense. Dynamic means "constantly changing".
So "constantly changing 4K" isn't even what's happening.
The correct characterization should be "Dynamic resolution that might reach 4K"
But that doesn't sound too good on marketing materials huh @winb83?
In reality Microsoft wouldn't have to emphasize "true" 4K if Sony wasn't running with the misleading marketing of their own.
I know what the term means dummyDynamic 4K is like how Gears of War 4's MP will be according to the devs e.g. 4K dynamically for 60fps.
I know what the term means dummy
I'm saying the term itself is a misnomer and misleading.
Sony explained how their 4K was achieved. Mark Cerny explained it in great detail and all the gaming outlets covered it. Say what you will about them but that's one thing they never lied about.The fukk is a "dynamic 4k" anyway.
That term in itself is misleading.
To a layman the term "dynamic" sounds like a positive.
In a way "dynamic 4K" sounds better than just "4K"
And the term doesn't even make logical sense. Dynamic means "constantly changing".
So "constantly changing 4K" isn't even what's happening.
The correct characterization should be "Dynamic resolution that might reach 4K"
But that doesn't sound too good on marketing materials huh @winb83?
In reality Microsoft wouldn't have to emphasize "true" 4K if Sony wasn't running with the misleading marketing of their own.
So that video isn't titled "4k sizzle reel"Sony explained how their 4K was achieved. Mark Cerny explained it in great detail and all the gaming outlets covered it. Say what you will about them but that's one thing they never lied about.
It was explained out in the open how what they're claiming to be 4K is achievedSo that video isn't titled "4k sizzle reel"
It was explained out in the open how what they're claiming to be 4K is achieved
https://www.google.com/amp/s/www.engadget.com/amp/2016/10/20/ps4-pro-mark-cerny-interview-hardware/
They aren't misrepresenting that as a "true 4K console" when in reality the power to achieve 4K in graphically demanding AAA titles isn't really there.