double •
4 months ago
Let me shed some light on this situation.
First season everybody bought it up, but it didn't sell well in retail stores at all, despite what everybody thinks. Check the actual retail store numbers, it sold like shyt, and and all the listed retailers bought the absolute bare minimum to be listed as a stockist to ride the Yeezy credibility wave. I'm talking 1-3 of each piece in as few sizes as possible. I have confirmed sources on this, don't question it. Kanye blew through $8M of Adidas' money last collection just for the sake of running a massive vanity project. Adidas still profited it off this through making back their money in the Tubulars and other Adidas variant sneakers. There is nothing special about the clothes, they are made in the Adidas factory and use typical product production methods. This isn't like Visvim where you have guys literally hand dying every strip by hand using 16th century methods. The pricing is bullshyt, and you all know that.
The sneakers and boots sold amazingly, but they always have so that's not news. They were also limited so they couldn't serve as a cash grab to recover the costs of doing an $8M promotional line. Right now, they're stating they're releasing it in a seasonless model to spread it out but the real reason probably is to get their production margin and minimums up high enough to not lose as much money this time around when producing such small quantities for that many stores.
Going seasonless is bullshyt, the fashion distribution system does not work that way. You can break it up into quarters but anything more than that and the retailers will be too rushed to be able to turn products around fast enough, and thus make buying Yeezy a huge risk for them. Stores need minimum 90 days from point of delivery to flip products. The shoes will definitely have ridiculous camp outs but the clothes won't. For E-Commerce maybe he can drop every week, but that's putting him more in the category of a brand like Supreme, when he wants to be treated like Wang or somebody else high end.
If you don't believe me, when the list of stockists holding Yeezy 2 comes out, see if it's twice as big as the first year list, the same size, or smaller. It will probably be smaller, because no decent retail store wants to spend $20k on bullshyt product that doesn't move. Laws of the jungle, real fashion is forever. Hype is temporary bullshyt. He may have done one season so far and got everybody to buy, but if the retailers aren't actually making money off it they logically won't do it again if they care about their bottom line.
You don't know?! They're yeezy's! 
Oh cool. Go on and have a seat. 
OP literally said in like the 4th or 5th sentence he's not talking about lending his name and designs to a bigger corporation. That's all Adidas is doing. Using his name.
