just watched the video.
"we'd like to pay him 10 cents an hour but then tom would go work for someone else..."
^ all you need to know about this guy's mentality right there. i know he was just framing an example but it goes to show you that his default state of mind is one of getting labor for as cheaply as possible. then he goes onto say that he would have to cut back on service unless his customers are willing to pay for it.
this is clearly not a man who's interested in "less profit".
and mind you as a man on his own grind, i don't think anyone should be interested in "less profit". anyone who says they want less money in life is lying. but when you are the owner of a very successful business and you become wealthy, i believe you owe it to pay back into the system and make sure that your employees aren't struggling to live.
so if having to pay someone an extra 4-5 dollars an hour means you only made 200 million dollars instead of 300 million dollars, i'm sorry you don't really have my sympathy.