feelosofer
#ninergang
I think many of the "heads" from my generation are upset with the way that hip-hop turned out. When I was listening to hip-hop in 1997, I would have never thought that Rodney O and Joe Cooley's "Everlasting Bass" and Three Six Mafia's Sound in general would become the dominant form of music in 2014. I was quite sure that the Underground Sound ( Rawkus Records, Jedi mind Tricks, East Coast/ California Underground) would take over like many underground movements had in the past (Punk for example). But, Alas, I was wrong, and most people in that scene were wrong.
Now that Trap EDM has now become hugely popular and replacing Dubstep. DJ paul and Juicy J (and Rodney O and Joe Cooley) have really become the Most influential Hip-hop producers of all time. And why shouldn't they? They had a very unique and consistent sound, and that sound didn't exist before them. Boom-bap Hip-hop had its roots in late 80's NYC hip-hop. It was an evolution of NYC 80's hip-hop, and a rehash of early 70's Fusion funk and soul music.
In contrast, while there are certainly influences that led the Memphis Sound, there was nothing like it that predated it. The Memphis Sound was and still is a fresh sound. It's not the Sound of Hip-hop to the Gen-X and those over 30 Years old. The sound of Hip-hop to us (those 30 y/o +) sounds like the music of our parents. Hip-hop from the 90's sounds like music for the early seventies, and that gives people the false impression of cycles. However, I don't think people realize that funk and soul music in the 70's was largely heard only in the Black Community. It wasn't a mainstream sound back then, so when White people heard 90's hip-hop. They had never heard anything like Roy Ayers style soul music before, and to them, it was a fresh sound. The Memphis Sound doesn't sound like anything before 1997.
The Memphis scene was largely regarded as dumb and anti-intellectual music by the dominant East Coast and West Coast Hip-Hop elitists. I think this was the clue to its future dominance that most people missed. Music is supposed to be about having fun. The Memphis Scene gave rise to Mosh-pits and a fresh new injection of energy and rhythm. Conversely, the underground Hip-Hop scene was constricted by strict technicality and College Kids who analyzed every lyric. In a way, it was an appeal to our parents. We wanted our music to be respected as something on par with their Bop-Jazz music, their 60's rock music, or their 70's soul music. However, music that takes over disregards the past. Jazz sounded nothing like anything that predated it, and it was largely regarded as crap by the then older generation. Trap, Drill, Trap EMD and even Dubstep came from a form of music that most of the Elitists of the past hated-- Memphis Crunk music. It was regarded as crap, ghetto, and a blemish on the black community. But you know what, it's really not crap. Three Six Mafia's Production techniques were actually much more complex that anything in the 90s. Today's basement Trap and Drill producers have a much higher standard of quality than the Sample based producers of the 90s. From a production standpoint, the music far more complex and technical than it was in the 90's.
I while I do agree that the Memphis Sound has become more popular and influential than many had expected I think you are are severely short sighting the production of the 90's. Prior to digital audio, making productions on MPC 2000's and SP2000s and 808s was a lot more difficult and took more time as you had very specific limitations on those machines and you ability to sample and extrapolate was key and arranging them properly, essentially doing more with less. Furthermore to 3-6 Mafia production was no more complicated than any other production in the 90's what made them stand out were two things, heavy piano use when it wasn't fashionable to that in Southern music really, and essentially being at the right place at the right time musically in the mid 2000's, though even saying that they are not the most influential producers of all time not even close but that's another thread.
Now as per Questlove's Essay, I have to disagree with his overall assertions. We all knew even back in the 80's that hip-hop was moving in a certain direction. Hip-hop really rose in popularity faster than any other music genre outside rock and roll and has maintained it's dominance for the past decade. He is asserting that hip-hop will never circle back to the Golden Era but I even disagree on that front, in comparison to a decade ago, the subject matter is more varied than it has been and while you have the same familiar names at the top billing (Jay-Z, Kanye, Drake, etc.) in the middle levels you have a little of everything. Hip-hop is not really the cause of anything or everything but stands more as a reflection of the times. I think the larger issue at hand is our inability to break the trends that were prevalent even in the Golden era, as it pertains to the pursuit of education and the maintenance of the family structure.