What's an ''industry plant''?

[That Singer Guy...]

 

[dook]

I actually didn't know until someone explained it on sohh.. an industry plant is an already signed/backed artist who fronts like they're on an indie grind

this helps with getting blog / media attention and people who start listening to the artist feel like it's an organic movement

Odd Future would be a good example

 

[Habit]

The entire premise behind that is completely retarded though. There is literally no way you can capitalize on this hipster audience that only cares about the latest new shiny toy. Yea, you are going to get all that love on the blogs and on the internet, but as soon as you reach that point where you are about to break out and become popular everyone switches sides and stops fukking with you. That audience is then replaced by what they were originally attempting to market to anyway. It's not a coincidence that you see thousands upon thousands of people downloading the mixtapes, hyping up the artist, and when it comes time to release the CD they flop. They are trying to capitalize on a market that doesn't exist. The genuine fans don't care about none of the extra schemes they try to cook up and they are going to be their regardless of all the shenanigans if the music is good.

Very fickle, but the suburbs has always been.

 

[RichYung]

Just some shyt people like to say to slight an artist.

 

[zerozero]

The entire premise behind that is completely retarded though. There is literally no way you can capitalize on this hipster audience that only cares about the latest new shiny toy. Yea, you are going to get all that love on the blogs and on the internet, but as soon as you reach that point where you are about to break out and become popular everyone switches sides and stops fukking with you. That audience is then replaced by what they were originally attempting to market to anyway. It's not a coincidence that you see thousands upon thousands of people downloading the mixtapes, hyping up the artist, and when it comes time to release the CD they flop. They are trying to capitalize on a market that doesn't exist. The genuine fans don't care about none of the extra schemes they try to cook up and they are going to be their regardless of all the shenanigans if the music is good.

yeah I think what was going on in the industry from like 2009-2011 is not going to keep working.. in fact I have a feeling (not sure) that internet hipster hype type fans that whole crowd is changing and they're maturing a bit

 

[hustlemania]

how about, some people like a random artists music.. a bunch of other cornballs start trying to ride the same wave.. a company, then puts alot of money into said artists.. more people like, or hate said artists.. then, people with too much time on their hands- come up with a theory that the industry has "planted" some random rapper on the scene because they have nothing better to do with their money..

 

[jwinfield]

how about, some people like a random artists music.. a bunch of other cornballs start trying to ride the same wave.. a company, then puts alot of money into said artists.. more people like, or hate said artists.. then, people with too much time on their hands- come up with a theory that the industry has "planted" some random rapper on the scene because they have nothing better to do with their money..

I agree.

[ame]http://www.youtube.com/watch?v=78_loMbmKJ8[/ame]

This video came out nearly two years ago. No one knew who Tyler was, or what OF was, they just saw this video of kids doing fukked up shyt with a big lipped 16 year old rapping. And the video had a bunch of views before OF started getting press.

Are people saying they were signed at the time?

 

[The_King_of_Everything]

ASAP rocky
Mac miller
Odd future
Lana del ray
Drake


Basically nikkas who have ties to the industry but give the illusion that they were "underground independent" as a marketing gimmick to come off more authentic, raw, real etc.

 

[zerozero]

the only example that's 100% verifiable is Wiz Khalifa.. the others are more ambiguous

here's the sohh thread I was talking about:

http://forums.projectcovo.com/showthread.php?t=3859231

 

[Yagirlcheatinonus]

Artist thats signed but want to convince u that they got it organically. See drake. He cant rap traditionally well yet before he released an album he got grammy nominated.no one got that off a demo/ mixtape.

 

[The_King_of_Everything]

It was proven that frank ocean was "packaged" with odd future.

Frank ocean was already a writer within the industry.

 

[Obama Era Survivor]

Wiz Khalifa was not an industry plant, he was just already signed to Atlantic before Kush & OJ came out

 

[Capitol]

add Kendrick Lamar to that list

Explain to me how Kendrick is an 'industry plant'

 

[Heelish]

Explain to me how Kendrick is an 'industry plant'

How Long Has Kendrick Lamar Been Signed To Interscope? - ProjectCOVO.com Global Forum

posted that based on that thread. never listened to a KL song either

 

[Rominati]

Frank Ocean was already signed to Def Jam for several years before he dropped Nostalgia. It kinda makes you wonder the connects OF had before they "blew"