What happened to Rock is slowly happening to Rap. You are seeing the beginning of Rap no longer being the dominant genre in music

[IllmaticDelta]

dudes thesis in this video is country music has retained it's relatability while rap music is increasingly alienating the audience. the economy is slowing, people are struggling and they don't wanna hear about you dropping 30k at the Gucci store.

He got a point. I think now would be a great time for male R&B to make a comeback. Original shyt tho, not Silk Sonic or another Weeknd clone.

Country music in nowhere near "passing" Rap. Rap is almost 3x more consumed (25.5% of the market vs 8.7% of same market).

 

[K.O.N.Y]

They were shytting on OURS while they did so
I take issue with that

As you should have

The whole thing was distinctively anti-fba/BA. The idea is that people/outsiders are tired of seeing black americans at the top of the pyramid within music influence. So they were inflating the influence of these other genres. There are other groups out there eager for influence and visibility

RAP is a smokescreen for "black american influence" Thats where the whole "take over" "Replacing" talk stems from

If you look at it, RAP, has its DNA all over afrobeat,k-pop, latin music. But yet its dying

 

[IllmaticDelta]

Why would you hear it in the hood though, unless you're in an African or Caribbean hood. Doesn't mean the music isn't hot, it just means you don't live around the people (Caribbean and African) who bump it. I agree it's gonna keep getting popular here but it's not surpassing rap anytime soon, if ever.

This....exactly why it can't and won't pass HipHop. It's not a true crossover music in the sense that large numbers of people outside that community ALSO listen to it; so far now, it's mainly consumed by Africans. We already know HipHop is heavily consumed by non-Aframs and in places where there are no large numbers of Aframs

In 2023 to date, the Top 10 markets for hip-hop streams on Spotify are . . .

1. USA
2. Mexico
3. Brazil
4. Germany
5. France
6. UK
7. Spain
8. India
9. Canada
10. Italy

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

"Latin music" will dominate one day but we aren't close to that day. Certainly not with labels realizing how easy it is to manufacture pop (white) girl superstars again. Hip hop and pop music are gonna keep putting up crazy numbers in this era.

What they call "Latin" music is a toss up based on the breakdown of their demographics. Most Latins in the USA are Mexican while most popular "Latin" music is from the Caribbean until this past year (Mexican music jump) and even then, it's not even as popular as Country music. So I agree with you, HipHop and then "Pop" will continue to be the leaders in musical consumption unless a perfect storm of Mexican immigrant numbers increasing (which it will) and the rise of Mexican music continues (to me, this won't continue).

 

[NoirDynosaur]

Hip Hop till this day still remains the most popular genre and emulated subculture out of genres. The slang, the fashion, it's part of the "coolness" of American culture.

Decline of Rock and Roll?
The 2000s sparked the beginning of the decline of rock music. Rock music lost popularity to hip-hop, pop, and EDM, despite successful bands like Coldplay, Green Day, Foo Fighters and Muse. Rock music also became more fragmented and niche, with many subgenres and scenes that catered to different tastes and audiences.

Rock and Roll started gaining traction in the late 1950's with Little Richard, Chuck Berry, Fats Domino

It's easier and less costly to make beats out of a DAW program like Fruit Loops than it is buying instruments and instrument gear.

What we're witnessing now is the drill era of rap. Like each era, it comes and goes.

 

[3rdWorld]

Country music in nowhere "passing" Rap. Rap is almost 3x more consumed (25.5% of the market vs 8.7% of same market).

Country isn't White.
Whites are not musical like that, so when they steal a genre they can run it for 1000 years but it'll remain stagnant. It'll never grow because they don't really understand it and are just copying.

 

[skylove4]

Im late to this thread (someone tagged me months back) but no metrics support what the OP's saying.

Music streams hit record four trillion in 2023

Listened to more music last year? You're not alone. The global music industry surpassed four trillion streams in...

www.bluemountainsgazette.com.au

HipHop was still still leading everything even while Taylor Swift was blocking cats from that #1 spot

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

Hip-hop now accounts for nearly a quarter of Spotify streams

The celebrations of hip-hop's 50th anniversary continue, including a stat from Spotify that summarises the genre's status in streaming.

musically.com

.
.



1st) Genres like Afrobeat and K-Pop aren't big in the USA when you look at the overall consumption of music. They trail "Latin" and even that isn't in the same league of consumption as HipHop

2nd) Many of these genres that yall are talking about "taking over", are eating off the HipHop/R&B sonics but they're being done in another language besides English!

Repost:





Tems and similar acts are describing themselves as "African R&B"





Tems, Elaine & More: Why African R&B/Soul Artists Are Poised 'To Claim Our Spot'




Tems is Apple's UP NEXT artist

.
.



Even the stuff from "Mexican Regional" (The Mexican sh1t actually was consumed more than the Latin Caribbean stuff in 2023) is using the formula

Regional Mexican Music Sounds & Feels Nothing Like Reggaetón — And That’s Partly Why It’s Dominating in 2023

Mexican Music Beats Reggaeton With Acts Like Peso Pluma, Eslabon Armado, Fuerza Regida

www.billboard.com

Peso Pluma, Superstar: The 24-Year-Old Leading Mexican Music’s Global Revolution

Peso Pluma reflects on the growth of his concerts, regional Mexican music's future and building a career like Jay-Z in Billboard's latest cover story.

www.billboard.com

I trust this bruhs take on everything music above everyone else’s on this site easy. You know your shyt man

 

[IllmaticDelta]

American* black people. Africans are the vanguard of popular music right now, and I say this as an American. I love it because I fukk with both Amapiano and Afrobeats more generally heavy.

No hate on Afrobeats or Amapiano because I dig them but you can't be the vanguard when you're pretty much JUST remixing an already established collection of "sounds" from elsewhere/outside your own culture. I'm not saying to the level that Koreans get credit for Kpop when it's just R&B or Latins getting credit for "Reggaeton" when it's just really Dancehall X HipHop in Spanish; because African creators at least put some of their own native music into those sounds they're remixing, but my basic point still stands.

 

[Piff Perkins]

This....exactly why it can't and won't pass HipHop. It's not a true crossover music in the sense that large numbers of people outside that community ALSO listen to it; so far now, it's mainly consumed by Africans. We already know HipHop is heavily consumed by non-Aframs and in places where there are no large numbers of Aframs

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

What they call "Latin" music is a toss up based on the breakdown of their demographics. Most Latins in the USA are Mexican while most popular "Latin" music is from the Caribbean until this past year (Mexican music jump) and even then, it's not even as popular as Country music. So I agree with you, HipHop and then "Pop" will continue to be the leaders in musical consumption unless a perfect storm of Mexican immigrant numbers increasing (which it will) and the rise of Mexican music continues (to me, this won't continue).

Basically Afrobeat needs a Bad Bunny lol. Until there's some type of artist who has true crossover appeal I don't see it blowing up. And even when that artist emerges it won't surpass hip hop, which is simply too ingrained. You'd need to get white kids to stop listening to rap basically, which isn't happening anytime soon. Back to the artist thing though...you can tell Tyla is "the one" right now but I just don't think she has the song(s) or project yet. She's going to be massive eventually though. That's where the money and attention is.

Mexican music is kind of in a similar spot in terms of needing a real crossover artist. Bad Bunny and Rauw Alejandro are running shyt right now, Mexicans don't really have anything in that arena. Flip side Brazilians have some of the wildest music I've ever heard bumping now, but it's regulated to them exclusively. Also a major reason why none of these groups - from African/Caribbeans to Mexicans to Columbians (Karol G) are hitting high on those end-of-year lists is because they don't pay for streaming. If you live in South America you're using Youtube or a free version of streaming. It kills their numbers. Whereas in the US way more people are paying for streaming. And given that more Americans fukk with Bad Bunny he's one of the few foreign artists that really benefits sales wise.

 

[Charlie Hustle]

Gonna be mexican music

 

[K.O.N.Y]

Basically Afrobeat needs a Bad Bunny lol. Until there's some type of artist who has true crossover appeal I don't see it blowing up. And even when that artist emerges it won't surpass hip hop, which is simply too ingrained. You'd need to get white kids to stop listening to rap basically, which isn't happening anytime soon. Back to the artist thing though...you can tell Tyla is "the one" right now but I just don't think she has the song(s) or project yet. She's going to be massive eventually though. That's where the money and attention is.

Mexican music is kind of in a similar spot in terms of needing a real crossover artist. Bad Bunny and Rauw Alejandro are running shyt right now, Mexicans don't really have anything in that arena. Flip side Brazilians have some of the wildest music I've ever heard bumping now, but it's regulated to them exclusively. Also a major reason why none of these groups - from African/Caribbeans to Mexicans to Columbians (Karol G) are hitting high on those end-of-year lists is because they don't pay for streaming. If you live in South America you're using Youtube or a free version of streaming. It kills their numbers. Whereas in the US way more people are paying for streaming. And given that more Americans fukk with Bad Bunny he's one of the few foreign artists that really benefits sales wise.

i thought that was supposed to be burna boy

 

[Cave Savage]

Im late to this thread (someone tagged me months back) but no metrics support what the OP's saying.

Music streams hit record four trillion in 2023

Listened to more music last year? You're not alone. The global music industry surpassed four trillion streams in...

www.bluemountainsgazette.com.au

HipHop was still still leading everything even while Taylor Swift was blocking cats from that #1 spot

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

Hip-hop now accounts for nearly a quarter of Spotify streams

The celebrations of hip-hop's 50th anniversary continue, including a stat from Spotify that summarises the genre's status in streaming.

musically.com

.
.



1st) Genres like Afrobeat and K-Pop aren't big in the USA when you look at the overall consumption of music. They trail "Latin" and even that isn't in the same league of consumption as HipHop

2nd) Many of these genres that yall are talking about "taking over", are eating off the HipHop/R&B sonics but they're being done in another language besides English!

Repost:





Tems and similar acts are describing themselves as "African R&B"





Tems, Elaine & More: Why African R&B/Soul Artists Are Poised 'To Claim Our Spot'




Tems is Apple's UP NEXT artist

.
.



Even the stuff from "Mexican Regional" (The Mexican sh1t actually was consumed more than the Latin Caribbean stuff in 2023) is using the formula

Regional Mexican Music Sounds & Feels Nothing Like Reggaetón — And That’s Partly Why It’s Dominating in 2023

Mexican Music Beats Reggaeton With Acts Like Peso Pluma, Eslabon Armado, Fuerza Regida

www.billboard.com

Peso Pluma, Superstar: The 24-Year-Old Leading Mexican Music’s Global Revolution

Peso Pluma reflects on the growth of his concerts, regional Mexican music's future and building a career like Jay-Z in Billboard's latest cover story.

www.billboard.com

I wonder how it breaks down between new music vs back catalog stuff

 

[2 Up 2 Down]

Rap lost its edge a long time ago just like Rock. You can argue that both peaked in the 90s and then got watered down from 2000 to now. Rap was able to take the crown of "the music your parents hate" for white folks but the success and money turned Rap commerical. Now rap is now just a caricature of itself filled with negative stereotypes of black people. And writing thoughtful lyrics is passe. The only ones that got lyrics are the rappers that are in their late thirties and older.

 

[RasNas]

This is definitely true. But I think this may be a good thing actually. Rap being too mainstream will just water down the quality. If rap loose more popularity it might be time for actual talented rappers to do it out of love for the music and culture and not just make garbage music for clout.

 

[2 Up 2 Down]

 

[IllmaticDelta]

Basically Afrobeat needs a Bad Bunny lol. Until there's some type of artist who has true crossover appeal I don't see it blowing up. And even when that artist emerges it won't surpass hip hop, which is simply too ingrained. You'd need to get white kids to stop listening to rap basically, which isn't happening anytime soon.

It's possible for them to get a Bad Bunny level act within Africa because of raw local numbers

but then again; unlike the Latin American situation where they have large numbers in the USA and obviously the entire Latin America where most youth regardless of where their from (outside of Brazil) are listening to the same latin acts

With almost 500 million native Spanish speakers worldwide, any sweeping proclamations about the state of ‘Latin culture’ should be taken with a grain of salt. Just look at the USA; as one of the largest cultural melting pots in the world, almost 20% of the population is Spanish-speaking (a figure that makes it the 2nd largest Spanish-speaking country in the world, which looks to grow to 33% by 2050). And as the largest exporter of culture and entertainment



But, since we made our start, our journey has been the same as Latin music’s. Just as Latin music has now become entwined with the general market, we’ve expanded to become a company working with artists in whatever genre you can imagine (whilst never losing sight of those Latin roots which define us) mostly for general market campaigns. As the nation becomes more diverse and our cultures intertwine, the lines that used to define our music are becoming more and more blurred as new fusions and subgenres emerge that make part of the general mainstream culture.

This trend shouldn’t surprise anyone. In the US, demographics have been shifting towards increased Latin representation over a number of years. And that doesn’t just stop at sheer numbers - more Latin people means more opportunities to share Latin culture, whether it be at dinnertime or passing a headphone to a friend in the schoolyard. In the US now, Latin music is simply music - and Latin culture is simply culture.

Latin Music Is Changing the Way Brands Communicate | LBBOnline

Little Black Book, This Hispanic Heritage Month, SoStereo co-founders Salo Sterental and Beto Azout break down why - now more than ever - the world of advertising is dancing to a Latin beat

www.lbbonline.com

.
.

Africans, Aframs, and West Indians are more prone to listen to "black" music from their own culture before listening to a poular artist that's not from their respective culture(s). Take this music consumption fact from Africa in the year of 2023

These 2 examples couldn't be anymore different. As an outsider, I was expecting Afrobeats to be #1 in most "Black" African nations but Kenya's #1 genre is Kenyan Gospel and then Gospel from the West


.
.Nigeria's second most consumed music is the "Blues"?

Back to the artist thing though...you can tell Tyla is "the one" right now but I just don't think she has the song(s) or project yet. She's going to be massive eventually though. That's where the money and attention is.

Mexican music is kind of in a similar spot in terms of needing a real crossover artist. Bad Bunny and Rauw Alejandro are running shyt right now,

It's no coincidence that all of these people mentioned, with the most juice, all are heavily riding the sonics of R&B/HipHop/House music

How Rauw Alejandro Blends R&B And Reggaetón As An 'Afrodisíaco'​

How Rauw Alejandro Blends R&B And Reggaetón As An 'Afrodisíaco'

Between his debut album and a performance at the Latin Grammys, the Puerto Rican star tells us about his rise

www.mtv.com

.
.

Her nominated song, "Rush," which sits at 325 million Spotify streams and counting, signifies how African music is changing the American soundscape. The track blends elements of American pop culture she grew up on with the music of where she's from.

"There's some elements in here, in the beat, that are very '80s pop, American pop, too. And then there's some elements in here — from the kicks to the snares and everything — [that are] very Afrobeats. When you hear the chords, the chords are very almost R&B-ish," she says. "It translated so well internationally, but at the same time, I wasn't singing in English; it was a very African song."

In 2022, Billboard established a new chart to track Afrobeats hits in the U.S. Burna Boy, one of the emergent superstars, made history as the first African artist to sell out a U.S. stadium in 2023.

"He's someone that I feel like his music translates so well because there are familiar elements to it that can draw you in, but then the unfamiliar elements can excite you at the same time," Mamo says, describing the hip-hop influences that Burna blends with his Afrobeats sounds.

She points out that newcomer Tyla, who took home the first-ever African music performance Grammy this year for her viral hit "Water," fuses genres of her homeland in a similar fashion. The production of Tyla's songs blend amapiano, a piano- and percussion-heavy form of house that originated in South Africa, with elements of pop stars like Rihanna: "That's very R&B, pop centric. But obviously with the log drums, the production is more amapiano-based."

Mexicans don't really have anything in that arena. Flip side Brazilians have some of the wildest music I've ever heard bumping now, but it's regulated to them exclusively. Also a major reason why none of these groups - from African/Caribbeans to Mexicans to Columbians (Karol G) are hitting high on those end-of-year lists is because they don't pay for streaming. If you live in South America you're using Youtube or a free version of streaming. It kills their numbers. Whereas in the US way more people are paying for streaming. And given that more Americans fukk with Bad Bunny he's one of the few foreign artists that really benefits sales wise.

Peso Pluma is their "Bad Bunny" at the moment but I don't see him being able to strike gold again sticking with that "Mexican Regional" sound