What happened to Rock is slowly happening to Rap. You are seeing the beginning of Rap no longer being the dominant genre in music

[IllmaticDelta]

Im late to this thread (someone tagged me months back) but no metrics support what the OP's saying.

Music streams hit record four trillion in 2023

Listened to more music last year? You're not alone. The global music industry surpassed four trillion streams in...

www.bluemountainsgazette.com.au

HipHop was still still leading everything even while Taylor Swift was blocking cats from that #1 spot

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

Hip-hop now accounts for nearly a quarter of Spotify streams

The celebrations of hip-hop's 50th anniversary continue, including a stat from Spotify that summarises the genre's status in streaming.

musically.com

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1st) Genres like Afrobeat and K-Pop aren't big in the USA when you look at the overall consumption of music. They trail "Latin" and even that isn't in the same league of consumption as HipHop

2nd) Many of these genres that yall are talking about "taking over", are eating off the HipHop/R&B sonics but they're being done in another language besides English!

Repost:

Modern Afrobeatz is a mixture of different sounds/production from the new world (dancehall, hiphop, R&B, house, techno general EDM) merged with various native west african (Nigerian and Ghana) drumming patterns



South African variant often confused with Nigerian/Ghanian Afrobeats known as Amapiano has a similar mix but the african part is South African and it's a bit more jazzier

Tems and similar acts are describing themselves as "African R&B"

a wave of African R&B artists and soul singers like Tems, Simi, Amaarae and sister duo VanJess were beginning to see stateside momentum as well. “It really made me understand the magnitude of the responsibility I have for young girls, young African Black girls, and the example and standard that I’ve set for R&B music coming out of my country,” says Elaine of her U.S. major label deal.

Tems, Elaine & More: Why African R&B/Soul Artists Are Poised 'To Claim Our Spot'

Tems is a dynamic songwriter and producer who is bringing a new energy to the Nigerian music scene. The Isale Eko native boasts a blend of R&B and Soul paired with African nuances to create her unique sound. Last year, Tems released her first EP, For Broken Ears, which was the top R&B album in 43 countries, receiving nods from artists like Brent Faiyaz, Chris Brown, Drake, and more.

Tems is Apple's UP NEXT artist

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Even the stuff from "Mexican Regional" (The Mexican sh1t actually was consumed more than the Latin Caribbean stuff in 2023) is using the formula

Regional Mexican Music Sounds & Feels Nothing Like Reggaetón — And That’s Partly Why It’s Dominating in 2023

Mexican Music Beats Reggaeton With Acts Like Peso Pluma, Eslabon Armado, Fuerza Regida

www.billboard.com

Peso Pluma is really a combination of everything I like, of all the cities I’ve lived in, cultures I’ve come to know. It has all helped me,” he says. “When I went to the United States, I was listening to Kanye [West], Drake, Kendrick Lamar — it’s actually because of their songs that I learned to speak English. I’d come home from school and study their lyrics to try to understand the references they were making.” During a visit to New Orleans, he fell in love with jazz and the trombone, now a key instrument in his sound. He began writing his own lyrics in a diary-style notebook around the age of 15. Inspired by Camacho, who became a generational hero after his untimely death at age 22 in a 2015 car accident, Peso also learned to play guitar by watching YouTube videos. “There’s corridos in which you’ll hear me rap,” he says. “My music is inspired by many cultures, and that’s what I love about it.”

Peso Pluma, Superstar: The 24-Year-Old Leading Mexican Music’s Global Revolution

Peso Pluma reflects on the growth of his concerts, regional Mexican music's future and building a career like Jay-Z in Billboard's latest cover story.

www.billboard.com

 

[Formerly Black Trash]

Im late to this thread (someone tagged me months back) but no metrics support what the OP's saying.

Music streams hit record four trillion in 2023

Listened to more music last year? You're not alone. The global music industry surpassed four trillion streams in...

www.bluemountainsgazette.com.au

HipHop was still still leading everything even while Taylor Swift was blocking cats from that #1 spot

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

Hip-hop now accounts for nearly a quarter of Spotify streams

The celebrations of hip-hop's 50th anniversary continue, including a stat from Spotify that summarises the genre's status in streaming.

musically.com

.
.



1st) Genres like Afrobeat and K-Pop aren't big in the USA when you look at the overall consumption of music. They trail "Latin" and even that isn't in the same league of consumption as HipHop

2nd) Many of these genres that yall are talking about "taking over", are eating off the HipHop/R&B sonics but they're being done in another language besides English!

Repost:





Tems and similar acts are describing themselves as "African R&B"





Tems, Elaine & More: Why African R&B/Soul Artists Are Poised 'To Claim Our Spot'




Tems is Apple's UP NEXT artist

.
.



Even the stuff from "Mexican Regional" (The Mexican sh1t actually was consumed more than the Latin Caribbean stuff in 2023) is using the formula

Regional Mexican Music Sounds & Feels Nothing Like Reggaetón — And That’s Partly Why It’s Dominating in 2023

Mexican Music Beats Reggaeton With Acts Like Peso Pluma, Eslabon Armado, Fuerza Regida

www.billboard.com

Peso Pluma, Superstar: The 24-Year-Old Leading Mexican Music’s Global Revolution

Peso Pluma reflects on the growth of his concerts, regional Mexican music's future and building a career like Jay-Z in Billboard's latest cover story.

www.billboard.com

I knew the afrobeats shyt was pumpfaking

I dont hear no one in the hood playing it

I'm guessing it might be different if you live somewhere with a lot of immigrants

 

[IllmaticDelta]

I knew the afrobeats shyt was pumpgaking

I dont hear no one in the hood playing it

I'm guessing it might be different if you live somewhere with a lot of immigrants

Yes, Afrobeats is more popular where there are large numbers of Africans/African immigrants

 

[King Poetic]

If u are a record label, there’s no point to be interested in investing into a rapper because yeah they might move a single that might go gold or platinum, but album wise that shyt isnt moving like it did 15,20 years ago

 

[Rakpo98]

If u are a record label, there’s no point to be interested in investing into a rapper because yeah they might move a single that might go gold or platinum, but album wise that shyt isnt moving like it did 15,20 years ago

This. The current rapper coming up is not movin units anywhere near what other rappers were moving 10,15,20+ years ago. Why would any legit music label take a chance on a rapper, when it’s highly likely that they’d ever reach their investment projections. If I’m a record label exec, I’m trying to find the next pop star, and devoting my resources and budgeting to find the next big artist.

 

[Yagirlcheatinonus]

I think rap will continue to be the lead genre because we are innovators the salt of the earth. I just think it’s soo much consumption and different options to choose from it’s a lot of trash sprinkled in with some good. I think we need a new Jay album.

 

[Formerly Black Trash]

Yes, Afrobeats is more popular where there are large numbers of Africans/African immigrants

And I don't have no issues with it

But there was a time period where a certain segment was celebrating and trying to trash rap music

And I actually hope rap dies because its toxic...but I saw what they were trying to do

 

[IllmaticDelta]

And I don't have no issues with it

But there was a time period where a certain segment was celebrating and trying to trash rap music

And I don't actually hope rap dies...but I saw what they were trying to do

Nothing wrong with people bigging up those genres, they just don't need to lie about the numbers/the facts to do it.

 

[Formerly Black Trash]

Nothing wrong with people bigging up those genres, they just don't need to lie about the numbers/the facts to do it.

They were shytting on OURS while they did so
I take issue with that

 

[Pazzy]

Hip hop will never die. Ive seen kids that gotta be 20 years old or younger playing mobb deep the infamous.

 

[Piff Perkins]

I knew the afrobeats shyt was pumpfaking

I dont hear no one in the hood playing it

I'm guessing it might be different if you live somewhere with a lot of immigrants

Why would you hear it in the hood though, unless you're in an African or Caribbean hood. Doesn't mean the music isn't hot, it just means you don't live around the people (Caribbean and African) who bump it. I agree it's gonna keep getting popular here but it's not surpassing rap anytime soon, if ever.

"Latin music" will dominate one day but we aren't close to that day. Certainly not with labels realizing how easy it is to manufacture pop (white) girl superstars again. Hip hop and pop music are gonna keep putting up crazy numbers in this era.

 

[Straw Hat Luffy]

I think rap will continue to be the lead genre because we are innovators the salt of the earth. I just think it’s soo much consumption and different options to choose from it’s a lot of trash sprinkled in with some good. I think we need a new Jay album.

We don’t need another jay album

We need the young artists to start being good again

 

[CashmereThoughts]

Don’t care. Long as roc Marci, Boldy, Mach -hommy and them stay consistent

 

[Cloutius Maximus]

dudes thesis in this video is country music has retained it's relatability while rap music is increasingly alienating the audience. the economy is slowing, people are struggling and they don't wanna hear about you dropping 30k at the Gucci store.

He got a point. I think now would be a great time for male R&B to make a comeback. Original shyt tho, not Silk Sonic or another Weeknd clone.

 

[Formerly Black Trash]

Why would you hear it in the hood though, unless you're in an African or Caribbean hood. Doesn't mean the music isn't hot, it just means you don't live around the people (Caribbean and African) who bump it. I agree it's gonna keep getting popular here but it's not surpassing rap anytime soon, if ever.

"Latin music" will dominate one day but we aren't close to that day. Certainly not with labels realizing how easy it is to manufacture pop (white) girl superstars again. Hip hop and pop music are gonna keep putting up crazy numbers in this era.

If a Black music genre is only embraced in regions where there's a large immigrant presence it's not going to take over the entire landscape

You're proving my point

I'm not saying it sucks, but it was never going to become as big as they made it seem