What happened to Rock is slowly happening to Rap. You are seeing the beginning of Rap no longer being the dominant genre in music

[IllmaticDelta]

I wonder how it breaks down between new music vs back catalog stuff

The Latin American music in the USA w/ current and back catalog combined did around 70 Billion streams

The HipHop/R&B current did around 250 Billion streams; The back catalog (18 months and older) did 800 billion + streams

 

[Will Ross]

We never fukked with rock like we do hip hop.

 

[papa pimp]

It's possible for them to get a Bad Bunny level act within Africa because of raw local numbers





Africans, Aframs, and West Indians are more prone to listen to "black" music from their own culture before listening to a poular artist that's not from their respective culture(s). Take this music consumption fact from Africa in the year of 2023

These 2 examples couldn't be anymore different. As an outsider, I was expecting Afrobeats to be #1 in most "Black" African nations but Kenya's #1 genre is Kenyan Gospel and then Gospel from the West


.
.Nigeria's second most consumed music is the "Blues"?

Yeah Africa is a continent and not a country. The music preferences vary by location from what I've seen traveling there.

ADOS and Caribbean music is as visible on the continent as Afrobeats or Ampiano itself. Then like you said, stuff like gospel, western pop music, etc is also heavily consumed.

People have to realize they use the same social media apps and know a lot more about Western Black culture than you would think.

 

[IllmaticDelta]

Kpop isn't as big in the USA as many will have you believe

 

[IllmaticDelta]

In comparison to the 80s, R&B took a hit. The art started to suffer from formulaic commercialism. Don't get me wrong, it was still amazing but compared to 80s R&B it was a decline. Yeah hip hop/rap hit it's peak in the 90s. I didn't mean to include those.

Nah....90s R&B was better than 80s R&B. I posted the receipts on this before:

Interesting article on R&B where the 90s cats were talking down on the 80's, slick production style

.
.
New jack Swing/HIpHop Soul brought R&B back to the streets but It was the Neo-Soul era that really returned Soul/Funk to its more earthy/jazz/funky etc....ways

African American studies professor Mark Anthony Neal has described neo soul as "everything from avant-garde R&B to organic soul ... a product of trying to develop something outside of the norm in R&B".[10] According to music writers, the genre's works are mostly album-oriented and distinguished by its musicianship and production, incorporating "organic" elements of classic soul music with the use of live instrumentation, in contrast to the more single-oriented, hip hop-based, and producer-driven sampling approach of contemporary R&B

I mentioned this in the Booth a while back. Think about it

From 1900 to 1930 we created modern Gospel, ragtime, the blues, and early jazz

1930 to 1960 big bad jazz, bebop, early rock, and r&b

1960 to 1990, funk, more r&b, modern pop, and rap

1990 to 2020....rap, other rap, worse rap

And don't argue with me that the diversity of rap matches older eras.

This isn't accurateStarting from 1990 on you had..

You had various R&B sounds (New Jack Swing, HipHop Soul, Neo-Soul, Nu-Soul, Alt-R&B, Progressive Soul etc..)

You had numerous EDM/Electronic sounds (Deep House, NYC Garage, Jersey Garage/House, Detroit Techno, Soulful House, Vocal House, Ghetto-Tech, Jersey Club, Footwork-Juke, Acid Techno, Minimal Techno, Electro-Techno, Baltimore Club, Tribal House, Lounge House)

You had Jazz styles that were connected in different ways with HipHop, Jazz, Soul etc.. such as (Electro-Jazz, Nu-Jazz, Jazz-House, Post-Dilla, Modern Fusion)

...there were TONS of other creations/sub-sounds going on outside of Rap. In fact, many of the sounds/vibes you hear today in Afrobeats and Amapiano were lifted from EDM that Aframs were making more than 10-15 years ago

Karizma - Drumz Nightmare




Karizma - Twist This



Quentin Harris ft. Cordell McClary - Travelling (Vocal Mix)



We Are Lonely (Quentin Harris Vocal Mix)

 

[IllmaticDelta]

Yeah Africa is a continent and not a country. The music preferences vary by location from what I've seen traveling there.

Yep, that's why I pointed out that "Black" listeners usually gravitate to music from their own local culture, whereas whites and latins are more prone to doing the opposite.

ADOS and Caribbean music is as visible on the continent as Afrobeats or Ampiano itself. Then like you said, stuff like gospel, western pop music, etc is also heavily consumed.

True

Spotify ratings reveal rise of R and B in Africa

Africa, the birthplace of rich culture, has served as an enduring muse for the global music industry. Despite the historical dominance of Afrobeats,

tribuneonlineng.com

R&B Experiences Commercial Resurgence in Africa, Spotify Reports - National Trail Newspaers

By Milcah Tanimu R&B music in Africa is witnessing a commercial resurgence, showcasing the adaptability and creativity of African musicians. African artists are infusing traditional R&B themes of love and relationships with their unique cultural and musical influences, redefining the genre...

nationaltrailonline.com.ng

The Inevitable Rise of Kenyan R&B

The last five years or so have seen a resurrection in R&B after a global demise in the early 2010s. Artists including H.E.R, Summer Walker, Lucky Daye and Kehlani, and more recently singer/songwriters such as Victoria Monet and Brent Faiyaz have revitalised the genre with their authenticity and...

www.thefloormag.com

People have to realize they use the same social media apps and know a lot more about Western Black culture than you would think.

also true

 

[The Devil's Advocate]

Im late to this thread (someone tagged me months back) but no metrics support what the OP's saying.

Music streams hit record four trillion in 2023

Listened to more music last year? You're not alone. The global music industry surpassed four trillion streams in...

www.bluemountainsgazette.com.au

HipHop was still still leading everything even while Taylor Swift was blocking cats from that #1 spot

Nearly a Quarter of All Streams on Spotify Are Hip-Hop. Spotify’s Global Editors Reflect on the Genre’s Growth — Spotify

As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe. And today on Spotify, hip-hop is...

newsroom.spotify.com

Hip-hop now accounts for nearly a quarter of Spotify streams

The celebrations of hip-hop's 50th anniversary continue, including a stat from Spotify that summarises the genre's status in streaming.

musically.com

.
.



1st) Genres like Afrobeat and K-Pop aren't big in the USA when you look at the overall consumption of music. They trail "Latin" and even that isn't in the same league of consumption as HipHop

2nd) Many of these genres that yall are talking about "taking over", are eating off the HipHop/R&B sonics but they're being done in another language besides English!

Repost:





Tems and similar acts are describing themselves as "African R&B"





Tems, Elaine & More: Why African R&B/Soul Artists Are Poised 'To Claim Our Spot'




Tems is Apple's UP NEXT artist

.
.



Even the stuff from "Mexican Regional" (The Mexican sh1t actually was consumed more than the Latin Caribbean stuff in 2023) is using the formula

Regional Mexican Music Sounds & Feels Nothing Like Reggaetón — And That’s Partly Why It’s Dominating in 2023

Mexican Music Beats Reggaeton With Acts Like Peso Pluma, Eslabon Armado, Fuerza Regida

www.billboard.com

Peso Pluma, Superstar: The 24-Year-Old Leading Mexican Music’s Global Revolution

Peso Pluma reflects on the growth of his concerts, regional Mexican music's future and building a career like Jay-Z in Billboard's latest cover story.

www.billboard.com

When the OP doesn't come with any actual facts, you can tell it's a "cause that's how it is around the people I know" and not really based in facts

Hip-hop is clearly on top and has been for a long time and nothing is coming close right now

 

[The Fade]

Kpop isn't as big in the USA as many will have you believe

Kpop is so shameless. They are dipping their hands on those sub genres you listed in the previous post. That new jeans song eta is Baltimore club. If it’s black producers giving them the sauce I hope they’re getting paid

 

[IllmaticDelta]

Kpop is so shameless. They are dipping their hands on those sub genres you listed in the previous post. That new jeans song eta is Baltimore club. If it’s black producers giving them the sauce I hope they’re getting paid

I never heard the New Jeans song so I looked it/them up...you're right

 

[Luke Cage]

Was a good run


Fred

Was too long actually, Music genres not supposed to span 4 generations. shyt gets stagnant.
Nobody my age was listening to same shyt their parents were listening too. My parents weren't listening to the same shyt my grandparents listened too.
They need to let us 80s babies have hiphop and come up with their own thing.

 

[IllmaticDelta]

Was too long actually, Music genres not supposed to span 4 generations. shyt gets stagnant.
Nobody my age was listening to same shyt their parents were listening too. My parents weren't listening to the same shyt my grandparents listened too.
They need to let us 80s babies have hiphop and come up with their own thing.

You ever heard of subgenres? In fact, most genres of music spanned different decades but they changed by inventing subgenres more than they changed by making a WHOLE new musical genre with unrelated vocab

Jazz started in the 1890s but lived on through the decades through sub-genres from New Orleans, Swing, Bebop, HardBop, Cool Jazz, Soul-Jazz, Modal, Free, World, Third Stream, Fusion, etc..

Soul music started in the mid 1950s, Funk and Disco are actually still Soul music with subsounds that went on to be Dance, House music, EDM and Modern R&B/Neo Soul/Alt R&B,

HipHop/Rap basically followed the same type of journey

 

[Luke Cage]

You ever heard of subgenres? In fact, most genres of music spanned different decades but they changed by inventing subgenres more than they changed by making a WHOLE new musical genre

Jazz started in the 1890s but lived on today through sub-genres from New Orleans, Swing, Bebop, HardBop, Cool Jazz, Soul-Jazz, Modal, Free, World, Third Stream, Fusion, etc..

Soul music started in the mid 1950s, Funk and Disco are actually still Soul music with subsounds that went on to be Dance, House music, EDM and Modern R&B/Neo Soul/Alt R&B,

HipHop/Rap basically followed the same type of journey

They still rapping about money, guns and hoes, over an instrumental like they were 30 years ago in the 90s shyt ain't changed.
Oh bu bu that was gangster rap , and this is drill music. FoH

 

[DamienWayne]

It’s afrobeats and country now

 

[IllmaticDelta]

They still rapping about money, guns and hoes, over an instrumental like they were 30 years ago in the 90s shyt ain't changed.

I'm talking musically, not lyrically.


OG HipHop



vs some of its evolutions in the decades that followed

RUN DMC/early NYC hardcore sound




Boom Bap vs Trap





memphis style



G-Funk




Atlanta



808 style



miami bass/electro-hop





Jazz based (90s to now)







........the subsounds are endless but that's enough to illustrate my point

Oh bu bu that was gangster rap , and this is drill music. FoH

see above