Ridge Forrester
All Star
I think after the Infinity Saga, they felt they could be more experimental with the content they put out and hold off on the next big story arc. The Phase 1 films built up to the first Avengers movie and the following two phases led up to the confrontation with Thanos in Infinity War and Endgame by introducing key characters and the Infinity Stones. In contrast, these lastest films and TV shows hadn't had the same level of direction towards anything until they decided to call it the Multiverse Saga. I think their aim was to introduce more lesser known heroes and include more diversity to audiences (ex. Shang-Chi, Eternals, Moon Knight, She-Hulk, etc.) and obviously produce content for the Disney+ platform. All of this content has resulted in inconsistent quality and ultimately, a lot of unnecessary projects.