See this is the history rewrite because ya'll know full well JD was NEVER the face of ATL. JD has spent his a lot of his career being underrated because he stood in the shadows of other ATL artists even some of the artists he helped put on. Nobody ever looked at Jermaine Dupri as the face of Atlanta the way they look at OutKast, Lil' Jon, Usher, T.I., Jeezy or even a Gucci Mane.
Yes, the story of how Kriss Kross being discovered was something that was widely talked about, but it wasn't BECAUSE of JD, it was because THEY WERE DISCOVERED AT A MALL. The fact that you don't even note that it was Greenbriar Mall further pushes my point home. In 1992, who really cared that it was JD or a Greenbriar Mall. Kriss Kross was the reason JD became known. Yes, he produced the group, but JD wasn't the household name, Kriss Kross was. JD wasn't guesting on A Different World, Kriss Kross was. JD wasn't in the video for Michael Jackson's "Jam", Kriss Kross was.
And while we're at it, with all this talk about JD putting Atlanta, he wasn't even the biggest producer in the city at that point. Ya'll completely overlook Dallas Austin when he produced the bulk of TLC's debut. While Boyz II Men definitely isn't Atlanta, Dallas helmed their debut as well. Dallas Austin also produced Another Bad Creation, which as mentioned is an Atlanta group. They blew before Kriss Kross came out. I'm not saying Dallas Austin put Atlanta on either, but if you're gonna say Jermaine Dupri, you might as well throw Dallas in there too.
Point of it all, is that I'm willing to bet most of you NEVER associated Jermaine Dupri with Atlanta until '94/'95 ish, which by then Kast had taken off and they were unmistakably ATL. You didn't have to read a press release, interview, or research where they were from. Their videos were shot in Atlanta. Their slang was Atlanta. They wore the Braves jerseys and caps. If you'd never set foot in Atlanta, one listen to Southernplayalistic gave you a tour of the different hoods and night spots in Atlanta and the whole culture and feel of the city.
You kind of did though. While Outkast were the first group to really rep ATL in the music, you still knew JD and Kriss Kross were from ATL. JD was all in their videos and in every early interview. The way we found out they were from ATL were through the interviews, the same as everyone else. We had to connect the dots, because no one was reppin ATL. We knew Kriss Kross were discovered at a mall (but they were on Ruffhouse) and Xscape were the first group of So So Def. Once SoSo Def came around we knew it was an ATL based company. We even thought Da Brat was from ATL, because of JD...actually we first thought Funkdafied was the new Kriss Kross song for about a week. We knew LaFace was based out of ATL, but Babyface nor LA were from there, but we kind of assumed that every artist on LaFace were from ATL. We knew TLC had 2 ATL girls, and Left Eye was from Philly. We thought Usher was from ATL, and Babyface's nephew. So So Def & LaFace were the cornerstones of ATL music for the early 90s.
If you're from ATL, I guess it's kind of different, but from the outside they were ATL because of associated acts. It's not like anyone from ATL were screaming their neighborhood like NYC boroughs, Philly, West Coast...until Outkast. Even after Dungeon Family, people still weren't reppin ATL until early 00's.