It is a expense because when twitter first came up, it went straight to corporations and media. I can remember seeing them force it down mainstream media. They had a strong push and was on good morning America and every major news outlet. It wasn't natural or organic. The check is now being a value or signficiance.. now we almost 15,20 years of social media dominance. Some people Only respect the check. Thus it's a business.That is a necessary expense though.. Paying to have a blue check on Twitter is not a necessary expense. I wonder if he will change his mind if people just migrate to another platform.. I mean there’s more out here to choose from than Twitter. These corporations go where the people are it’s not the other way around.
Statistics show people will listen more to a verified user than a non. It's money.