CNN is in flux. It has a new owner, and a new boss, who promises to remake the news channel and has told employees to be prepared for “a time of change.”
Most of those changes have yet to manifest. But one of the first ones — canceling its long-running Reliable Sources show and pushing out anchor Brian Stelter — has already unsettled some CNN employees and viewers.
But the bigger question floating over one of the world’s largest and most important news organizations is why it’s changing. Is it because the CEO of Warner Bros. Discovery, its new owner, wants an overhaul? Or is it at the behest of a conservative billionaire investor in the company who sits on its board?
That billionaire is John Malone, a legend in the cable TV business and one who has deep and longstanding ties with David Zaslav, the CEO of WBD. People close to both men insist that Zaslav is remaking CNN because he wants to for both business and editorial reasons, and not because Malone has told him to.
But complicating that narrative is the fact that Malone has repeatedly wished, in public, for CNN to remake itself. And his prescription happens to sync with the new CNN agenda: a plan to steer the channel away from what Malone and others call a liberal bias they say muddles opinion and news. And to shift it toward a supposedly centrist, just-the-facts bent.
“I would like to see CNN evolve”
In November 2021, Malone sat down for an hour-long interview with CNBC, where he held forth on the state of the pay TV business — where he made his $10 billion fortune — and plenty of other topics.
One of them was CNN — at the time, owned by AT&T, but scheduled to become part of WBD, a company that Malone would own a piece of along with a seat on its board. Malone waved away one bit of recurring speculation — that WBD would want to sell CNN — and then offered some programming advice for the new company:
“I would like to see CNN evolve back to the kind of journalism that it started with, and actually have journalists, which would be unique and refreshing,” he said. Then he suggested a model: “Fox News, in my opinion, has followed an interesting trajectory of trying to have ‘news’ news, I mean some actual journalism, embedded in a program schedule of all opinions.”
Malone’s comments didn’t resonate much beyond a couple of places: At Fox News, which responded with glee, and inside CNN, where they sounded alarm bells.
Those bells started ringing again last week when the company pushed CNN media reporter Brian Stelter out of his job. As I’ve reported, some people in and outside CNN believed there was a direct through line between Malone’s perspective on CNN and Stelter’s departure. The theory: Stelter, a frequent critic of Fox News, was let go either at Malone’s direct urging or by managers who wanted to please the investor.
That theory is hotly contested by employees and executives at CNN, WBD, and Liberty Media, Malone’s holding company. “It’s not in keeping with John’s character or style that he would be doing that,” says Liberty CEO Greg Maffei.
There’s also a middle ground between the two arguments: Malone meant what he said but didn’t think he was meddling with his soon-to-be property.
“I don’t think John would think it legitimate for him to give specific direction on coverage or personnel. But I don’t think he would restrain himself from saying what he thinks on overall content. And he probably wouldn’t view his comments as revealing a bias,” says former Time Warner CEO Jeff Bewkes, who’s known Malone since the late 1970s.
What we do know: Malone made his comments in November. In February, Zaslav announced he was hiring TV producer Chris Licht to run CNN and then the organization promptly began messaging its plans to “push CNN back to hard news, and away from red-hot liberal opining.” And now one of the faces most often critiqued by CNN’s right-wing competitor Fox News is out of a job.