Eh....
I can't say I agree with this at all. If Nic Pizzolatto was out here giving vanilla interviews strictly about the story he was telling, or how his world view informs the show, etc.....basically what David Simon does....ok, cool. I agree 100%.
He chose to name drop weird fiction and/or cosmic horror writers damn near nonstop while promoting the first season. So yeah, people are gonna look for things that would justify those name drops. It would be like if David Chase constantly talked about Edgar Allen Poe in relation to the new "Sopranos" movie....people are gonna expect a pay off of some sort.
That, coupled with the fact that they made some frankly stupid production mistakes (using the same picture in Marty's bedroom as the wall paper in the psych ward, having Marty's daughter causally draw a crooked spiral in her doodles)....yeah. You can't really make those kinds of mistakes then be surprised when people expect some crazy twist.
Fred.