MS stepping up
Sony can't get too comfortable because MS can catch up real quick if you sleep on them e.g. 360
Maybe MS can restore that 360 feeling
By 2022/2023 XSX could have huge momentum
All the XSX needs are a set of fresh new AAA IPs that make people say
okay MS and buy a XSX because why not?
A couple of more studio acquisitions, price cuts, and the XSX won't lead to a hubris Sony for the PS6
Sony will probably respond by expanding their own first party studios e.g. one studio has two teams, Insomniac has 3 teams
Make 2nd party exclusive deals and timed 3rd party deals
Sony will probably buy a couple of studios too but not on the scale of MS
Being more competitive in terms of a gamepass like service
Competition is good