Box Office: 'Dawn Of The Planet Of The Apes' Grosses $73M Weekend
Comment Now
Dawn of the Planet of the Apes debuted with a terrific $73 million. That includes $4.1m in Thursday previews and a $27.7m opening Friday. The 20th Century Fox (a division of 21st Century Fox , Inc.) sequel, which cost $170m to produce, opened well above the $54.8m debut weekend scored by Rise of the Planet of the Apes in August 2011. While some of the bump can be attributed to the sequel going 3D (Rise was straight 2D), this is still a case of a sequel breaking out. Rise of the Planet of the Apes had a strong 2.8x weekend multiplier, while the sequel had a surprisingly robust 2.63x, including a drop of just 5% on Saturday. Heck, if you knock off the Thursday previews, Dawn of the Planet of the Apes made more on Saturday (about $26m) than it did during normal Friday business hours ($23.6m). This is why weekend multipliers matter.
It opened with $31.1 million in 26 markets overseas this weekend for a $104m worldwide debut. Overseas is an open question, but Fox’s unmatched overseas muscle means that I cannot imagine the film not crossing $500m worldwide.
http://www.forbes.com/sites/scottme...e-planet-of-the-apes-nabs-strong-73m-weekend/
Comment Now
Dawn of the Planet of the Apes debuted with a terrific $73 million. That includes $4.1m in Thursday previews and a $27.7m opening Friday. The 20th Century Fox (a division of 21st Century Fox , Inc.) sequel, which cost $170m to produce, opened well above the $54.8m debut weekend scored by Rise of the Planet of the Apes in August 2011. While some of the bump can be attributed to the sequel going 3D (Rise was straight 2D), this is still a case of a sequel breaking out. Rise of the Planet of the Apes had a strong 2.8x weekend multiplier, while the sequel had a surprisingly robust 2.63x, including a drop of just 5% on Saturday. Heck, if you knock off the Thursday previews, Dawn of the Planet of the Apes made more on Saturday (about $26m) than it did during normal Friday business hours ($23.6m). This is why weekend multipliers matter.
It opened with $31.1 million in 26 markets overseas this weekend for a $104m worldwide debut. Overseas is an open question, but Fox’s unmatched overseas muscle means that I cannot imagine the film not crossing $500m worldwide.
http://www.forbes.com/sites/scottme...e-planet-of-the-apes-nabs-strong-73m-weekend/