Depends on where you live and the length of your initial "contract". I pay $35/month and see 100ish movies a year probably.
You can only see each movie once, it doesn't cover 3D or IMAX, and you can only use it once every 24 hours....but none of that bothers me.
:EHH: for 30 a month i better be able to see 3D/IMAX HD, SD, HDMI lmao etc.. as many times as i wish. That had some potential though. Most of the movies i see are 3D. especially these new joints.