It's tough to shift the mindset of the hobby but I am curious to see if the insane print runs of Prizm the past couple years shifts the narrative away from Silver Prizms and over to Optic Holos.
I firmly believe Select Courtside Silvers are gonna command massive money in the future (I just picked up a Zion). Luka's Courtside Silver is already hitting five figures raw. The print run is like 250 for Silvers; base is something like 750-1,000; then you have Tie-Dyes and Golds, plus some others.
Part of the allure of the old Topps Chrome Refractor RCs is the relatively low print runs. Luka's Silver Prizm has over 4,200 graded by PSA; there's just 42 Courtside Silvers in PSA's pop report. It's similar for the Zion too.
The only hangup is the tiered system of Select and they're starting to b*stardize the parallels with too many (get this Disco bullshyt outta here).
I recall the spring and summer of 2019. Prizm base Luka PSA 10 was going for $80-120 a piece. Optic was much lower. Optic base raw could be had for $10 a pop.
Brehs on Blowout forums that were in the Luka thread were pumping Optic Holo at the time. Championing the print run and talking about how undervalued it was, compared to
Silver Prizm. Clean design, shiny silver and chrome, historic Rated Rookie logo, etc. Optic Holos were going for around $40 at the time of Summer 2019 when BO members were pumping it for Luka.
Gary Vee came out and said he could see Luka optic Holos reaching $1-2k.
They run 6-7k at this point.
The optic Holo hype was real and the surge happened. And I think if anything, it could continue. The further on we go in this hobby, the more and more desirable optic Holo seems to become and the more apparent the print run disparity between optic Holo and silver prizm becomes. I can only speak on Luka, but I’m sure this applies to many more athletes.
Similar things happened to Mahomes optic Holos from 2017. I have a couple and they certainly boomed after his 2020 Playoff run.
To be fair, everything in the hobby has boomed for everyone over the last 24 months. But my highest ROI for Luka and Mahomes has been my Optic Holos.
tldr: Donruss Optic Holo Rated Rookies have been getting a ton of hobby hype from collectors as being undervalued over the past 24 months and they have surged in value and desirability. I only see this continuing.