Because, if things go as planned, we will have Deontay Wilder vs Bryant Jennings fighting each other for the WBC Championship.......and THAT will bring back the "American Heavyweight"
If Bryant Jennings it the best Heavyweight and if he beats either Deontay Wilder or the man who beat him (either Arreola or Stiverne) it makes him undisputedly the best Heavyweight contender out there. Same thing goes in Wilder's case.
Then we will see the #1 Heavyweight Wlad vs the clear #2 Heavyweight for the championship in a unification bout
It's almost like a tournament to crown the clear cut best Heavyweight in the world, because the ending goal is the #2 Heavyweight and WBC Champ is gonna fight Wlad