Dude doing more media than ever, I don't know wtf GBP/Oscar was telling him all those years. They weren't doing enough to increase his profile.
Yeah Canelo is that guy in the sport, but he seemed stagnant IMO.
Canelo is showing the formula now to a fighter increasing their profile, which is fighting more often and doing more media. It seems a little too simple, but it works.
Canelo has fought 3 times within the last 6 months and he seems bigger then ever. It may sound crazy, but fighters can increase their profile, by actually fighting.
I don’t understand how it go to the point, where fighting once or twice a year, and making appearances at the big fights, is sufficient nowadays.