Bigblackted4
Superstar
I disagree.
Dazn is at risk of dissolving because of a pandemic that no one could've anticipated. They could've been running pay per views and partnered with some media giant and still be bleeding subscribers and hurting for content.
Canelo and Anthony Joshua, arguably the 2 largest names in the sport, are DAZN fighters. What could NBC do for DAZN or the fighters realistically? Canelo and Joshua already bring subscriptions to DAZN, while DAZN gives them the platform to fight. Where does NBC come into this and help them?
They invested money according to subscription goals, but COVID completely fukked it up by placing sporting events on hold.
Their subscription goal wasn’t even close to actually doing anything though they peaked at 1 million but went down the next month. ESPN+ is the model look at how mean subscribers they have. You need more diverse content to do anything. You need a network to put on fight to draw attention to your app. Let’s say they put in fights in that network monthly and draw them toward the app for the bigger fights, that would have been huge for them. The app needs promotion in the worst way. You can’t just market to a small part of your fan base, have to bring in older people and causals and an app ain’t doing it. Even a partnership with Facebook or Twitter or Instagram would have done them some good.