Battle rap is pretty much almost dead. Shyt has jumped the shark in many ways.
Niccas been rehearsing, so the authenticity of the product is very questionable.
Caffeine and the production of the videos in the URL app also make the shyt look staged. Look at the Verb v Kid Chaos battle. Battles are being cleaned up and packaged in an unauthentic fashion.
Caffeine and the app have killed YouTube visibility for battlers. This creates a lack of awareness and results in a fan base that will dwindle more than grow.
Exclusive contracts limit battlers and make this shyt seem more WWEish. Shyt is corny.
A lot of these matchups have no real draw. These niccas are extra friendly now and grudge matches are a thing of the past, especially with the bag at stake.
I may need to cancel my app subscription