Atlanta homebuilder aims to ‘pioneer’ development push into Bankhead
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Plans unveiled for The Finley, promised as a cheaper townhome alternative west of Midtown
By
Josh Green@JoshGreen1234 Jan 30, 2018, 2:35pm EST
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Developers say these Westside Station townhomes will serve as a template for a forthcoming Brock Built project in Bankhead.
Brock Built
An Atlanta-based builder with a portfolio of some 1,400 homes is setting sights on Bankhead’s Donald Lee Hollowell Parkway, where almost no major investment has occurred in recent decades.
Brock Built Homes, builders of planned communities from Woodstock to East Atlanta, sees potential (and lower land costs) in the corridor due west of Georgia Tech.
The Saporta Report
delves this week into the prospects of—and logic behind—a planned townhome community with 400 feet of Donald Lee Hollowell Parkway (formerly Bankhead Highway) frontage called The Finley.
Though it’s within sight of Midtown’s spires, the thoroughfare in question is defined by parking lots, shuttered buildings, and an auto salvage business. But it’s probably no coincidence the site is around the corner, via Marietta Boulevard, from the under-construction
Westside Park at Bellwood Quarry.
The Maddox Park green space and MARTA’s Bankhead Station are just down the street, too.
Company founder and President Steve Brock
told the website his intent with the townhome venture is “to be the leading indicator, the pioneer in the area.”
Not far way, Brock Built in recent decades has transformed industrial tracts south of Buckhead into hundreds of housing units, altering the feel of the area in significant ways.
For a preview of what’s to come in Bankhead, look no further than a rising Brock Built community called Westside Station, the developer says.