At this point we ALL know streaming is fugazi. There was a whole report about major labels paying for streaming farms for certain artists a few weeks ago that got swept under the rug.
It looks like Atlantic records is faking for their artists.
www.hiphoplately.com
Its why, despite record breaking streaming numbers, artists like Bad Bunny and Taylor Swift still put an emphasis on PHYSICAL SALES. Swift released like 6 different versions of the physical copies of her latest album and fans ate that shyt up.
Hip Hop artists are getting wise too. Tyler The Creator, Childish Gambino, Kendrick Lamar, and J.Cole have put an emphasis on promoting and selling Vinyls because Vinyl has become a BOOMING business in the last 6 or so years. Nas has been doing the same thing with physicals and has said he doesn’t give a flying 747 fukk about streaming.
I’m not a Drake fan so somebody educate me if i’m wrong but I know that Drake is one of the biggest artists in streaming history but it would seem like he’s leaving money on the table by not pushing Vinyl