Dreamestorical
Pro
Are there a lot of startups in Nigeria?
One of my dreams in life is to start a game developing company, one that makes games for an African market (like how Namco and Capcom make games for the Japanese market). Would this be a lucrative venture or would I have to kowtow to Americans / Europeans to break even?
I should visit Nigeria one of these days.
You dont need to know americans or europeans. All you need to do is understand how Nigerians think and make games centered around that.
Plus My advice would be to go into the online pc market. there is a lot of money to be made there. a lot of Africans prefer to play online at the moment.
Here is one of Nigeria's biggest game companies its called Kuluya
http://www.kuluya.com/
http://www.vanguardngr.com/2014/03/nigeria-african-video-games-market/
It’s a common enough scenario in Nigeria and across Africa: how to get rid of pesky mosquitoes whose buzzing disturbs sleep and whose bites can carry malaria and other diseases.
Two Nigerian start-ups have tapped this — and other aspects and quirks of daily life in Africa — to create online and mobile phone video games that are winning fans around the world.
It’s easy to see why “Mosquito Smasher” — which has earned comparisons to “Angry Birds”, the worldwide mobile app success of recent years — might be a hit.
The graphics are simple, the aim clear and the reward immediate: squash as many of the blood-sucking parasites as possible under your thumb with a satisfying “Splat!”
- See more at: http://www.vanguardngr.com/2014/03/nigeria-african-video-games-market/#sthash.phv1xjZE.dpuf
Another, the highly popular “Okada Ride”, has players guide a motorcycle-taxi driver around roadside street vendors, road-blocks and police in the notorious traffic of Lagos, a sprawling metropolis of nearly 20 million people.
“What I like about Nigerian video games, it’s one: the local content, because it tends to give you that everyday feel,” said Chucks Olloh, 32, a big fan.
“For example the ‘Okada’ hussle, it tells you how you ride on your bike, trying to avoid so many obstacles on your way home or on your way to work,” said the computer programmer from Lagos.
“Two: it’s very simple. All you have to do is to gain as much points as possible and avoid the obstacles.”
- See more at: http://www.vanguardngr.com/2014/03/nigeria-african-video-games-market/#sthash.phv1xjZE.dpuf
The worldwide video games industry, worth more than $63 billion (46 billion euros) in 2012, is expected to reach nearly $87 billion in 2017, PricewaterhouseCoopers said in a recent study.
And while the African market has not figured prominently on the radar of game developers, the founders of Maliyo — the makers of “Mosquito Smasher” and “Okada Ride” — and Kuluya are hoping to change that.
Both firms were launched about 18 months ago and draw inspiration from life in Lagos. Kuluya — “action” in the Igbo language of southern Nigeria — has already created some 70 games.
It hopes to reach one million mobile telephone users by the end of June and has fans well beyond Nigeria’s borders.
“In Africa, we have a lot of downloads from Ghana, Kenya and South Africa,” said Lakunle Ogungbamila, who runs Kuluya.
“There was a particular game that a lot of people downloaded in Ethiopia, I’m not sure why. It’s called ‘Ma Hauchi’: it’s a hunter who is shooting vultures. A very simple game…
“Also, we get a lot of downloads from China, India, Thailand, Taiwan.”
- See more at: http://www.vanguardngr.com/2014/03/nigeria-african-video-games-market/#sthash.phv1xjZE.dpuf
Kuluya, meanwhile, started with an investment of $250,000 but is now worth an estimated $2 million and employs about a dozen people in its Lagos office.
Here is another game company in Nigeria called Maliyo
http://www.polygon.com/2013/12/1/5134628/how-nigerian-games-companies-are-celebrating-africa
Technically, Maliyo's games are extremely simple, but they do portray Africans dealing with African problems. One of its competitors in Lagos, Kuluya takes a similar approach, also weaving its games around local myths and stories.
Our focus is on African narratives," said CEO 'Lakunle Ogungbamila. "Africa is a very rich culture. If you imagine all the different stories embedded in all the different African cultures, it's more than you'll get anywhere else in the world. In my locality, as a Yoruba person, I can pick out five very beautiful mythical or historical stories that we could draw from and build a game around. That's just in my local culture. If the world is interested in playing games about Greek gods, I can't see why they wouldn't be interested in stories from Africa."
He said that portrayals of Africa in games, and indeed most entertainment media that originates outside Africa is "negative" focusing on prejudiced colonial-era viewpoints about people who are forever in need of help.
"It is usually something about a white man coming to Africa as a mercenary to take out rebels or some other bad guy," he said. "If you look at Resident Evil 5, it was presented as the home of evil. Africa is usually in a bad light or it's about a famine. Africa is not all about starvation."
Obi said that the portrayal of Africa by Europeans, Asians and Americans, is inherently flawed.. "Maybe I could make a game about China. I think I know about China," he said. "But, really, I don't. I am not from there."
So as you can see there is a alot of opportunity. You just have to make games from an african perspective it will sell. This is where the opportunity is. There is a growing african middle class that desire to relate with the global world from an African viewpoint, whether it is with games, fashion, movies e.t.c The goal is to tap into it.
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