If
AI can
do some of your job, why not take another one on the side?
That's the thinking behind a big new study released this week by researchers at Morgan Stanley.
The investment bank conducted surveys in several countries, including the US, UK, and India, to get a sense for how many people have or plan to take on
multiple jobs or set up multiple earnings streams in other ways.
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Official data tracked by Morgan Stanley shows 5% of the population working multiple jobs, with that growing 5% a year. Unofficial data suggests it's more like 8-10% of the population, with interest in multiple jobs growing more than 18% a year, the bank's researchers wrote in a note to clients.
The bank conducted a similar study about a year ago, and since then the multi-job trends has picked up, with the rise of
generative AI powering the change.
"The main driver which has changed since our original thesis is the advent of cheap or free and rapidly democratised access to generative AI tools," the researchers wrote.
They forecast $400 billion in income from multiple jobs by 2030, with generative AI contributing about $83 billion of that. In a much more bullish scenario, the bank sees $1.4 trillion in multi-earning income, with generative AI kicking in $300 billion of that.